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Email examplesBrandsBulleitProduct launch

Bulleit Rye 10 product launch email

Introduces Bulleit Rye 10, highlighting its ten-year aging and bold, rich flavor profile. A single call to action directs readers to find a bottle.

Bulleit

Day 13 after signup

Ten years of patience. One unforgettable pour.

Meet the deeper, richer side of Bulleit Bourbon.

Why it works

  • Lead with a memorable contrast to give the product a distinct personality right away.
  • Follow the opening with specific aging and flavor details, then close with one clear action.
  • Keep the copy concise and reinforce the brand's tone through confident, sensory language.

How it is built

  1. Bold opening line
  2. Aging and flavor details
  3. Product positioning
  4. Bottle-finder call to action
Email copy

Some whiskeys whisper. Bulleit Rye 10 doesn’t. Aged ten years for a bolder, richer expression of our signature high-rye recipe, it delivers layers of oak, spice, and smooth complexity that demand your attention. This is rye whiskey at its most refined, unapologetically bold, remarkably balanced. For those who like a little edge in their elegance. FIND YOUR BOTTLE Can't see this email? View in browser. Terms & Conditions Privacy and Cookies UGC Policy Accessibility DRINKiQ thebar.com Drink Responsibly Please do not share with anyone under the legal purchase age for alcohol. Drink Responsibly. This email is intended for people aged 21 and over only. ©2026 Diageo, New York, NY You have received this email because you have subscribed to the Bulleit.com mailing list. Click here to unsubscribe. This email was sent by Bulleit | Diageo 175 Greenwich, New York, NY 10007

Brand
Bulleit
Industry
Ecommerce · Whiskey
Type
Promotional
Email
Product launch
Sent
Day 13 after signup
Sent at
Thu, 12:00 PM UTC
From
Bulleit <bulleit@email.diageobrandsus.com>
Single CTA
All product launch email examples

Breakdown

Main button
“FIND YOUR BOTTLE”

See this email for your brand

Try it
  • Responsible drinking footer
  • Calls to action
    1 button, 12 links
    Length
    141 words · Under a minute
    Images
    1
    Layout
    Single column · Balanced
    Voice
    Inspirational
    Language
    English
    Fonts
    Arial, Courier New, Georgia
    Dark mode
    No custom styles

    Colors

    • #538931
    • #211f20
    • #ffffff
    Green emailsDark emails

    See this email written for your brand

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