Brompton welcome series

3 emails over 6 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to the Fold 🚲We’re thrilled to have you along for the ride.
Day 33 days later
Email 2 · OnboardingWhy choose a Brompton? 🤷4 reasons to choose a folding bike.
Day 63 days later

What each email does

Day 0First emailWelcomeWelcome to the Fold 🚲Brompton welcomes new subscribers with its brand story and ways to explore its bikes, including booking a test ride. It also highlights bike registration and warranty benefits for existing owners.
Day 33 days laterOnboardingWhy choose a Brompton? 🤷Introduces the benefits of Brompton folding bikes and points new subscribers toward choosing a model. It explains portability, ease of carrying, security, and compact storage.

OnboardingOur bikes are hand built and markedBrompton introduces the people and craft behind its bikes, including a 360-degree factory tour. It also highlights bike hire as another way to experience the brand.

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