Brightland welcome series

5 emails over 6 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to Brightland ☀️Your $20 OFF discount code is inside
Day 11 day later
Email 2 · OnboardingDiscover the Brightland differenceAnd enjoy a bit of the good life!
Day 21 day later

What each email does

Day 0First emailWelcomeWelcome to Brightland ☀️Welcomes the new subscriber with a $20 discount code. The message keeps the body focused on the code and ends with standard brand and unsubscribe details.
Day 11 day laterOnboardingDiscover the Brightland differenceIntroduces the Brightland experience and offers a discount code to encourage a first purchase.
Day 21 day later

OnboardingWhy our customers choose us!A follow-up to signup introduces why customers choose Brightland and includes a promotional code. The preview frames the brand around a California-inspired lifestyle.

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