Brightland
Day 14 after signup
Look who’s back for the holidays
Brightland x MacKenzie-Childs returns for a third year
Why it works
- Pair a seasonal hook in the subject with a preview that names the collaboration, so the context and specifics work together.
- Mentioning the collaboration’s return for a third year gives the announcement a clear sense of continuity.
How it is built
- Holiday return headline
- Collaboration detail
- Brand unsubscribe footer
Email copy
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