Breck's welcome series

4 emails over 5 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeA thank-you gift for joining: free shipping on $50+Order today and receive FREE SHIPPING on your $50+ order.
Day 0Same day
Email 2 · WelcomeWe’re so happy you stopped by.Can we be of any assistance?
Day 22 days later

What each email does

Day 0First emailWelcomeA thank-you gift for joining: free shipping on $50+Thanks the new subscriber with a free-shipping offer on qualifying orders. It highlights garden categories and explains that the offer expires in seven days.
Day 0Same dayWelcomeWe’re so happy you stopped by.Welcomes the subscriber with offers of help from plant experts and a mention of the Plant Finder Tool. It also showcases plants for fall planting and invites the reader to shop.

OnboardingRemember—FREE SHIPPING on your $50+ order!A follow-up to signup pairs a limited-time free-shipping offer with reasons to shop Breck's, including its guarantee, product quality, and horticultural expertise. A prominent shop button directs readers to browse.

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