Boot
Day 26 after signup
Your 45% off sale starts November 27
Add November 27 to your calendar now so you don’t miss Boot.dev’s best sale.
Why it works
- Lead with a timely seasonal date and make the next step easy with a calendar action.
- A brief, relatable personal aside gives the reminder a conversational voice.
- Keep the main sale message focused, then place a separate early-access offer in the postscript.
How it is built
- Personalized greeting
- Calendar reminder headline
- Personal distraction anecdote
- Calendar action button
Email copy
Add Boot.dev's Black Friday to your Gcal! Greetings [First name]! If you’re as prone to distractions as I am, it’s easy to lose track of dates. Especially at this time of year! So let me use some wizardry to mark this one on your calendar: Friday, November 27. Add Black Friday Sale to Calendar Click the button above for an automatic reminder when your 45% discount on Boot.dev goes live! Punctually, Boots P.S. - Want to get your discount a week early AND get 50% off instead? Join the VIM List for free before November 20. 3520 N UNIVERSITY AVE, Provo, UT 84604 © 2026 Boot.dev · Unsubscribe