Boot
Day 19 after signup
Our biggest sale of the year is coming
Join the VIM list to get your 50% discount a week early.
Why it works
- Lead with the seasonal event, then explain the special early-access offer to give the invitation context.
- Use a playful aside to distinguish the message from generic sale announcements while keeping the offer clear.
- Keep the main action focused on joining the list, and place the optional SMS reminder as a supporting detail.
How it is built
- Seasonal sale headline
- Playful opening
- Sale and early-access details
- VIM list benefits
Email copy
Early-Bear Black Friday is Coming! Heads up, [First name]! November is upon us, and soon you’ll be inundated by hundreds of Black Friday deals for stuff you don't need (couldn't be us). Of course, I think learning to code is priceless, but if you do want the best price of the year on a Boot.dev membership, listen up! Boot.dev’s Black Friday sale starts November 27, but an even bigger-than-normal discount is reserved for those of you on the VIM list... even better, VIM-list-joiners will get the bigger discount a full week early!!! So join now, it's free! Join VIM List for 50% Off What is the VIM List? V.I.M. stands for Very Important Mage. You’ll unlock higher discounts, early access to sales, and unique VIM-exclusive offers. Join the VIM list for free now and get our best discount of the year a whole week early, starting November 20th. And lo! Remember to add your phone number and enable SMS alerts when you sign up if you’d like a convenient reminder when the sale starts. Frugally, Boots 3520 N UNIVERSITY AVE, Provo, UT 84604 © 2026 Boot.dev · Unsubscribe