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Email examplesBrandsBODiProduct launch

BODi INSANITY: Unhinged launch email

BODi introduces the INSANITY: Unhinged challenge and encourages readers to get started. It also highlights a Cyber Sale offer on pre-workout.

BODi

Day 2 after signup

INSANITY: Unhinged is here

100 days. No shortcuts. Start your challenge today.

Why it works

  • Lead with the new challenge and a clear timeframe to make the announcement immediately concrete.
  • Keep the primary action prominent, then place the secondary sale offer after it so the launch remains the main focus.

How it is built

  1. Challenge announcement
  2. Start challenge CTA
  3. Sale offer
  4. Pre-workout CTA
  5. Legal and preferences footer
Email copy

Start Now Get up to 33% off during our Cyber Sale. Get Pre-Workout   ††Terms Apply You are subscribed as you@example.com. To manage your email preferences, click here. View Online DO NOT REPLY: This email was sent from a notification-only address that cannot accept incoming email. For assistance please visit bodisupport.com. HELP/FAQ | TERMS AND CONDITIONS | PRIVACY © 2026 BODi. All rights reserved. Distributed in the U.S. by Beachbody, LLC, 400 Continental Blvd Floor 6, El Segundo, CA 90245. All third party trademarks are the property of their respective owners.

Brand
BODi
Industry
SaaS · Fitness and wellness
Type
Promotional
Email
Product launch
Sent
Day 2 after signup
Sent at
Sat, 5:16 PM UTC
From
BODi <bodi@email.bodi.com>
Sent with
Mailgun
All product launch email examples

Breakdown

Calls to action
0 buttons, 14 links
Length
92 words · Under a minute
Images
3

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Layout
Single column · Visual
Voice
Urgent
Language
English
Fonts
Lato, Arial
Dark mode
No custom styles

Colors

  • #d92f94
  • #051728
  • #ffffff
  • #000000
Pink emailsDark emails

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