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Email examplesBrandsBloomerangNewsletter

Bloomerang donor behavior research email

Bloomerang introduces research on how donation form choices affect giving and points fundraisers to the findings. It connects the research to practical implications for future campaigns.

Bloomerang

Day 0 after signup

What generosity can teach us

We study giving. You get the findings.

Why it works

  • Open with a question that frames the subject as useful to the reader’s work.
  • Explain the audience’s challenge before introducing the research, so its purpose feels relevant.
  • Use one clear call to action after a concise preview of what the findings cover.

How it is built

  1. Question headline
  2. Research framing
  3. Fundraiser challenge
  4. Study approach
  5. Findings teaser
  6. Research call to action
  7. Sender and footer
Email copy

What changes giving? DONOR BEHAVIOR HAS THE ANSWERS. Fundraisers already have enough riding on every campaign. As more giving happens online, small donation form choices can shape whether someone completes a gift, covers fees, or comes back to give again. But your job is to inspire generosity, not become an expert in donor behavior. So we’re studying how real donors respond to form choices, validating what actually impacts giving, and carrying the strongest findings directly into the fundraising experience through Bloomerang Fundraising Innovation. Our job is to learn what works and put that knowledge to work for you. Here’s what changed online giving, what didn’t, and what it could mean for your next campaign. SEE THE FINDINGS Sara Salako | Bloomerang 9120 Otis Avenue Indianapolis, IN 46216 you@example.com: Update your preferences or unsubscribe Privacy policy | Security | Copyright© 2026 BloomerangⓇ This email was sent to you@example.com. If you no longer wish to receive these emails you may unsubscribe at any time.

Brand
Bloomerang
Industry
SaaS · Nonprofit fundraising software
Type
Newsletter
Email
Newsletter
Sent
Day 0 after signup
Sent at
Wed, 3:15 PM UTC
From
Sara at Bloomerang <sara@reply.bloomerang.com>
Sent with
Marketo
Single CTA
All newsletter examples

Breakdown

Main button
“SEE THE FINDINGS”
Calls to action
1 button, 12 links
Length
163 words · Under a minute
Images
2
Layout
Single column · Balanced
Voice
Informative
Language
English
Fonts
Roboto Condensed, Playfair Display, Roboto
Dark mode
No custom styles

Colors

  • #3f9107
  • #ffffff
  • #000000
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