| Fundraisers already have enough riding on every campaign. As more giving happens online, small donation form choices can shape whether someone completes a gift, covers fees, or comes back to give again.
But your job is to inspire generosity, not become an expert in donor behavior.
So we’re studying how real donors respond to form choices, validating what actually impacts giving, and carrying the strongest findings directly into the fundraising experience through Bloomerang Fundraising Innovation.
Our job is to learn what works and put that knowledge to work for you.
Here’s what changed online giving, what didn’t, and what it could mean for your next campaign. |
