Blink onboarding

10 emails over 17 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeLet's play the game ⭐Brand your app, personalize your home, and try Blink on mobile.
Day 11 day later
Email 2 · Activation nudgeYou left some stars on the table ⭐You started something yesterday.
Day 32 days later
Email 3 · Onboarding📲 One post. Every employee. Let's go.Send your first post, schedule updates, and try Blink AI.
Day 52 days later
Email 4 · Onboarding🧩 Get the right message to the right peopleCreate groups, message them, and engage with a quick poll.
Day 72 days later
Email 5 · Onboarding📚 Your company’s knowledge hubCreate a Hub page, add a quick link, and share it with your team.
Day 92 days later
Email 6 · Onboarding🚨 Never let an important update go unseenSend critical messages and know your team actually got them.
Day 123 days later
Email 7 · Trial endingYour trial expires in 1 dayTry one more thing
Day 131 day later
Email 8 · Trial expired[Important] Time for an upgrade!
Day 13Same day
Email 9 · Trial expiredYour trial is upPick a plan and keep going
Day 174 days later
Email 10 · Trial expiredUnless...?Run the numbers with our ROI calculator.

What each email does

Day 0First emailWelcomeLet's play the game ⭐Blink welcomes the new user with a playful star-collecting theme, then guides them through branding their app, personalizing the home screen, and trying the mobile experience.
Day 11 day laterActivation nudgeYou left some stars on the table ⭐Blink nudges the new user to finish its gamified onboarding experience, which introduces ways to improve team communication and engagement. It also suggests inviting colleagues and offers help if needed.
Day 32 days laterOnboarding📲 One post. Every employee. Let's go.Blink guides a new user through sharing a first team update, scheduling a post, and trying Blink AI. It presents each next step with a brief explanation and a dedicated button.
Day 52 days laterOnboarding🧩 Get the right message to the right peopleGuides a new user through organizing their team with groups, group messages, and polls. Each step includes a brief explanation and a direct action button.
Day 72 days laterOnboarding📚 Your company’s knowledge hubGuides new users through setting up a company knowledge hub by creating a page, adding a quick link, and sharing it with their team.
Day 92 days laterOnboarding🚨 Never let an important update go unseenBlink introduces ways to make important messages visible and track employee acknowledgements. It guides new users to create a priority post, publish a policy, and view who has confirmed reading it.
Day 123 days laterTrial endingYour trial expires in 1 dayBlink reminds the recipient that their trial ends soon and encourages them to try the mobile app by uploading a first story. It offers help desk support if they need assistance.
Day 131 day laterTrial expired[Important] Time for an upgrade!Blink lets the recipient know their trial has expired and invites them to upgrade to a paid subscription. It includes a subscription summary and offers support.
Day 13Same dayTrial expiredYour trial is upBlink lets the recipient know their trial has ended and invites them to choose a plan to continue. It offers a sign-in link and points to the help desk for assistance.
Day 174 days laterTrial expiredUnless...?Blink notes that the recipient’s trial ended and frames the cost of missed frontline updates as a reason to act. It directs them to an ROI calculator to assess the potential value of Blink.

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