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Email examplesSequencesBlaze

Blaze onboarding

10 emails over 15 days, counted from the day we signed up.

Clone this sequencePreview it for your brand
  1. Day 0First email
    Email 1 · WelcomeWelcome to Blaze, [First name] 🔥You've got a new AI marketer on your team
  2. Day 0Same day
    Email 2 · OnboardingWant to go big with Blaze? Let us build your personalized strategy. 📈A live strategist can personalize your Blaze setup in one hour.
  3. Day 11 day later

What each email does

  1. Day 0First emailWelcomeWelcome to Blaze, [First name] 🔥A personal welcome from Blaze’s customer lead explains that a content calendar is ready and guides the new user to connect social accounts. It also notes the account’s posting limit and how to add more accounts.
  2. Day 0Same dayOnboardingWant to go big with Blaze? Let us build your personalized strategy. 📈Blaze encourages new users to watch an on-demand setup session led by an expert. The session walks them through configuring their brand, creating a campaign, and inviting teammates.
Email 3 · Activation nudge[First name], there's a feature I don't want you to missHave you activated your Learning Loop yet?
  • Day 21 day later
    Email 4 · OnboardingBlaze gave you a head start — here's how to build on itYour first batch of content is just the beginning
  • Day 31 day later
    Email 5 · OnboardingHow to perfect your content 🎨Two things worth five minutes of your time
  • Day 41 day later
    Email 6 · Trial endingThank you [First name]
  • Day 51 day later
    Email 7 · Trial endingYour Blaze trial ends today ⚠️Choose your Blaze plan now to keep your marketing running.
  • Day 61 day later
    Email 8 · Trial expired⚠️ Autopilot just paused — turn Blaze back onReactivate Blaze to keep your marketing running automatically
  • Day 82 days later
    Email 9 · Trial expiredSerious businesses don’t pause their marketing, [First name]Reactivate Blaze to keep scaling your output
  • Day 157 days later
    Email 10 · Trial expired🚨 Action needed: your workspace is queued for deactivationLog in now to keep everything you’ve set up in Blaze
  • Day 11 day later
    Activation nudge[First name], there's a feature I don't want you to missBlaze explains how its Learning Loop improves content using performance data, then prompts new users to connect their social accounts so it can get started. It also directs users who have already connected to check their Insights tab.
  • Day 21 day laterOnboardingBlaze gave you a head start — here's how to build on itA few days after signup, Blaze suggests ways to build on the recipient’s first batch of content. It walks through campaign planning and adding individual posts, then points to available credits and the Learning Loop.
  • Day 31 day laterOnboardingHow to perfect your content 🎨Joe guides a new Blaze user through improving their Brand Profile and Content Preferences. A brief trial-ending reminder reinforces the value of completing these setup steps.
  • Day 41 day laterTrial endingThank you [First name]Blaze’s CEO checks in as the recipient’s free trial nears its end, inviting feedback and offering help with setup or choosing a paid plan.
  • Day 51 day laterTrial endingYour Blaze trial ends today ⚠️Blaze reminds the recipient that their 7-day trial ends today and explains what they keep or lose depending on whether they upgrade. A customer lead offers to answer questions and points to the user community.
  • Day 61 day laterTrial expired⚠️ Autopilot just paused — turn Blaze back onBlaze tells the recipient their trial has ended and explains which automated marketing capabilities have paused. It invites them to reactivate and offers personal help if they encountered a blocker.
  • Day 82 days laterTrial expiredSerious businesses don’t pause their marketing, [First name]Blaze tells the recipient their trial has ended and their marketing progress is paused. It highlights what reactivating restores, then invites them to choose a plan or reply for personal help.
  • Day 157 days laterTrial expired🚨 Action needed: your workspace is queued for deactivationBlaze warns that a workspace is scheduled for deactivation after the trial expired and explains what will happen to its saved work. It asks the recipient to log in and select a plan to reactivate the workspace.
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