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Best Tools

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Email examplesSequencesBitly

Bitly onboarding

10 emails over 47 days, counted from the day we signed up.

Clone this sequencePreview it for your brand
  1. Day 18First email
    Email 1 · OnboardingHiA wonderful welcome to you.
  2. Day 18Same day
    Email 2 · OnboardingYou did it! You leveled up.See your official Bitly-o-meter score.
  3. Day 235 days later

What each email does

  1. Day 18First emailOnboardingHiA playful rhyming tour introduces Bitly’s link shortening, QR code creation, and click tracking tools. It ends by directing the reader to check their plan usage.
  2. Day 18Same dayOnboardingYou did it! You leveled up.Bitly celebrates the recipient’s early activity and suggests first-week steps, from creating a link or QR Code to checking engagement. It encourages them to share a link.
  3. Day 235 days later
Email 3 · OnboardingWhat's next?You've got (2) things left to do.
  • Day 252 days later
    Email 4 · OnboardingOh, the possi*bitly*ties7 inspired ways to use Bitly across different industries.
  • Day 305 days later
    Email 5 · Upgrade promptWould you rather? [Bitly edition]Which super power would you rather have?
  • Day 333 days later
    Email 6 · Feature tipThe (easy) way to get more clicks.This one simple trick we DO want you to know.
  • Day 374 days later
    Email 7 · Upgrade promptWaffles?Pick your toppings. (Side of links included)
  • Day 403 days later
    Email 8 · Onboarding(No more) guessing.This is the way to find out what's working.
  • Day 444 days later
    Email 9 · Feature tipYou haven't claimed your name.Find out if you should claim your custom domain.
  • Day 473 days later
    Email 10 · Upgrade promptAsk your doctor if Bitly is right for you.Side effects include extreme happiness and uncontrollable giggling.
  • OnboardingWhat's next?Bitly tracks the recipient’s early link activity and suggests next steps, including creating and sharing a link or QR Code. A single button encourages them to share a link.
  • Day 252 days laterOnboardingOh, the possi*bitly*tiesThe email shares examples of how different industries use Bitly, including a brewery's QR code campaign. It also notes the recipient's monthly link usage and invites them to explore more examples.
  • Day 305 days laterUpgrade promptWould you rather? [Bitly edition]Bitly reminds the recipient how much of their monthly free-link allowance they have used, then compares paid plan benefits. It frames tracking and branding features as superpowers and offers paths to explore the plans.
  • Day 333 days laterFeature tipThe (easy) way to get more clicks.Explains how custom back-halves and custom domains can make Bitly links more recognizable and attract more clicks. It shares a performance statistic and points readers to try link customization or explore a paid plan.
  • Day 374 days laterUpgrade promptWaffles?Bitly uses a playful waffle analogy to compare its free and paid plans, then invites the recipient to explore upgrade options. A usage reminder frames the message around getting started with links.
  • Day 403 days laterOnboarding(No more) guessing.Bitly uses a mirror analogy to explain how Analytics helps users track link and QR Code performance. It outlines key reporting capabilities and offers two ways to explore the feature.
  • Day 444 days laterFeature tipYou haven't claimed your name.Explains how a custom domain can support branded links, link trust, and click performance. A four-question guide helps readers assess whether the feature fits their needs and points them to plan options.
  • Day 473 days laterUpgrade promptAsk your doctor if Bitly is right for you.A humorous video-style pitch explains how Bitly Redirects can update links and QR Codes after they are shared or printed. It encourages readers to explore paid plans, which include Redirects.
  • See this sequence written for your brand

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