Birch October product and industry digest

October Digest, 2026 New in Birch and Beyond Hi! It’s Dasha. Once a month, I send you one longer email about the new things you can do in Birch, with industry news at the end. It takes 1–3 minutes to read. AI chat stopped being “ask, get an answer” a while ago. We now use it to automate, schedule and act, like a personal assistant handling our routines. Now you can hand your performance marketing Routines over to Birch. Open Home → Routines With Birch Routines, you can: Schedule your launches Plan your launch in a Google Sheet connected to Stage and put it on a schedule. On each run, Stage picks up the new rows and any rows that failed without creating ads last time. It then asks for your one-click OK before creating the ads. Works with sheets in Row-by-row mode on Meta, TikTok and Snapchat. Put your rules audit on a schedule Set a recurring check for rules that are failing, disabled, no longer firing or behaving oddly. Automate performance and creative fatigue watch Schedule Meta performance reviews and creative fatigue checks. Find out what changed, where spend is leaking and which creatives to replace, without opening every campaign. You can adjust any template to your needs, or skip templates and build your own routine from any Birch AI prompt. Find Routines in your Home tab → Build Meta ads with Birch AI For one-off changes that don’t need an automation, use Chat to skip Ads Manager and ask in plain language. Go from brief to a ready-to-review Meta campaign in one conversation: “Create a conversions campaign for the US with a $100 daily budget and one ad set targeting women 25–45, optimized for my purchase pixel.” You can also: Upload images and videos to your ad account Create ad creatives Build custom audiences Set up and edit A/B tests These tools are in early access and work through Meta Ads MCP connected to Birch AI. Message support via email or chat to get access → Audit and build your TikTok rules in chat Now you can get a second pair of eyes on your TikTok automation, and have Birch AI draft the rules for you. Find what’s missing: “Audit my TikTok rules and tell me where the gaps are.” And automate your strategy with rules: “Draft a rule to raise budget by 20% every 2 hours on CBO campaigns hitting my target CPA, and bring it back to the original budget when they go over.” Draft a TikTok rule with Birch AI → Send rule actions straight to your own tools with Webhooks Now you can get a signal in your own systems the moment a rule acts. Add a webhook to any rule on Meta, Google Ads, TikTok or Snapchat, next to email and Slack, and send each event wherever your team works: Log every rule action in your data warehouse Open a ticket or page whoever’s on call Keep internal dashboards current in real time Company admins can add webhooks in Settings → Developers → Webhooks. Set up a webhook → Worth your read: Jev for advertisers. If your LinkedIn and X feeds were also full of Jev posts, here’s a practical, no-hype summary: what it can do for ad automation, what it can’t, and which claims hold up. Read the guide → Keep your Business Manager clear of a low ACE score. UA expert Artem Smirnov explains why subscription apps often start in Meta’s “bad” band, and gives five fixes, from honest creatives to an easy cancel flow. Read the guide → Get your rules ready for Black Friday. Black Friday to Cyber Monday runs Nov 26–30. Set up four guardrail rules that pause what’s overspending and scale what’s working, and run through a pre-BFCM checklist. Read the guide → New: share what you know as an ads expert Run a webinar, record a podcast or write a guide with us. We handle production and promotion, and you get a personal referral link. Become an expert → That’s it for October. This email was written by a real human, and my inbox is much less automated than your ad accounts should be! Reply anytime with feedback or questions. Until next month, Dasha from Birch Connect on LinkedIn