Birch MCP changelog email

November 9, 2026 What's new in Birch MCP Edit your Rules from your AI tool. You can change any condition or action you can set in the rule editor, on Meta, Google, TikTok and Snapchat, including custom metrics, custom events and custom timeframes: Tighten or loosen a condition: “In my scaling rules, raise the ROAS floor to 1.8.” Change what a rule does: “Make my burnout rule decrease the budget by 25% instead of pausing the ad set.” Apply one change to many rules at once: “Switch the ROAS condition in all my Meta scaling rules to the last 3 days, excluding today.” Ask for a dry run first, and you’ll pre-view the result of the edit before anything is saved. Every edit passes the same checks as the rule editor, and editing never turns a rule on or off. Learn more → Run a rule from your AI tool You can now run any rule on demand instead of waiting for its next scheduled check. It works on all four platforms, once every 10 minutes per rule. “I just updated my ‘Pause high CPA’ rule. Run it now and show me what it changed.” Try it → Send alerts where your team works You can now choose where each rule’s alerts go: email, Slack or webhooks your workspace already has. “Send my TikTok rule alerts to #ads-alerts.” Company admins can also create, update and delete webhooks from the same chat. Try it → Audit and finish with a fix You know best what your workflows are. In case you’re looking for a place to start with the MCP, here’s a flow Birch users have found useful: Step 1: Find rules that never fire, overlap or work against each other: “Which of my rules never fire, and which act on almost every entity each run?” Step 2: Trace a single decision: “Why did rule X pause this ad set? Show the values it checked.” Step 3: Check your launches: “Which creative uploads failed on this account, and which ads got created?” Step 4: Tidy up across accounts: “Copy my TikTok budget rule into the [Client B] workspace.” Step 5: Close the loop: “Find rules that haven’t fired in 30 days, then disable the ones I confirm.” More ways to use Birch MCP → Best regards, The Bïrch Team Update your preferences Unsubscribe Follow us on social media Birch Team, Inc., 440 N. Barranca Ave, Covina, CA 91723-1722, USA View email in browser