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Email examplesBrandsBig Lots!Seasonal campaign

Big Lots! Halloween sale email

Promotes 50% off Halloween decor and spooky finds, with candy excluded. The campaign uses a playful deal-hunting theme and points subscribers toward shopping in stores.

Big Lots!

Day 28 after signup

๐ŸŽƒ๐Ÿšจ HALLOWEEN IS 50% OFF?! YES, REALLY!

No tricks! Save 50% on Halloween decor & spooky finds! Candy excluded.

Why it works

  • A surprising question in the subject line gives the seasonal discount an immediate hook.
  • State the offer and its key exclusion together so shoppers can quickly understand what qualifies.
  • A playful deal-hunting sign-off reinforces the retailerโ€™s bargain-focused voice.

How it is built

  1. Seasonal offer headline
  2. Discount details
  3. Product exclusions
  4. Store availability disclaimer
  5. Brand sign-off
  6. Unsubscribe footer
Email copy

Share the love on social media! Selection, prices, styles, patterns, colors and availability may vary by store. Copyright ยฉ 2026 Variety Wholesalers. All rights reserved. You are receiving this email because you opted in at our website or one of our stores. Thank you. To ensure delivery of Big Lots! emails to your inbox, please add noreply@email.biglots.co to your address book. This email was sent from Big Lots! Store Support Center at: Big Lots! 200 E Campus View Blvd, Suite 310 Columbus, OH 43235 You can unsubscribe from this list by clicking here. โ€Š Congrats! You've reached the bottom of the email. You're officially a Big Lots deal detective! We had a feeling you'd stick around to see if there was one more bargain hiding. That tells us one thing... you never stop hunting for a great deal. Neither do we! Our buyers work year-round searching to find incredible values from around the world so you can save BIG! on everything from everyday essentials to unexpected treasures. Thank you for being the best part of Big Lots and we look forward to seeing you in the aisles soon. Happy treasure hunting!

Brand
Big Lots!
Industry
Other ยท Discount retail and home furnishings
Type
Promotional
Email
Seasonal campaign
Sent
Day 28 after signup
Sent at
Fri, 8:45 PM UTC
From
Big Lots! <noreply@email.biglots.co>
Sent with
Iterable
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 18 links
Length
192 words ยท 1 min read
Images
16
Layout
Single column ยท Visual
Voice
Urgent
Language
English
Fonts
Arial, Helvetica
Dark mode
No custom styles

Colors

  • #ffffff
  • #555555
Light emails

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๐Ÿคฏ UP TO 93% OFF?! THESE FALL DEALS ARE INSANE! ๐Ÿ‚

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๐ŸŽƒ๐Ÿšจ HALLOWEEN IS HALF OFF?! 50% OFF EVERYTHING!

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๐ŸŽƒ๐Ÿ‚ SPOOKY SAVINGS UP TO 79% OFF?!

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