Beyondpricing sends four onboarding emails on day 0, repeating one owner-acquisition resource before shifting to text updates and demand education. Teal appears across the sequence, and three emails use a single call to action.
Updated Oct 3, 2026
The sequence opens with a practical owner-acquisition guide, then revisits it before moving to other onboarding topics. The first email, “The Owner Acquisition Playbook”, presents a five-step process in its preview text and asks new users to download the guide. The next email keeps the same core content but reframes the subject as “The Owner Acquisition Playbook: growing your hosting business”. Its preview text, “The Owner Acquisition Playbook: still in your inbox”, makes the follow-up explicit.
All four emails are assigned day 0. The first two share the same send date, while the text-update and demand emails arrive on the following send date. The sequence therefore presents one resource, follows it with a reminder, and then moves to text updates and market education. The two playbook emails show how the same guide can be presented with a different subject emphasis.
After the repeated playbook message, Beyondpricing asks recipients to opt in to text updates. “Stay in the Know: Text Updates Are Here!” explains that texts can cover account notifications, product news, insider tips, and exclusive offers. It also addresses consent and privacy before asking for a phone number, so the request is accompanied by an explanation of what the subscriber would receive.
The final email shifts to product education with “3 ways to shape demand in your market”. Its preview text, “Many markets are seeing strong demand. Is yours one of them?”, leads into three uses for demand data: optimizing pricing, improving real-time positioning, and setting minimum stays. The order moves from owner acquisition, to account-related text updates, to market information for pricing decisions.
The first playbook email, the text-update email, and the demand email are personalized, while the second playbook email is not. The first three emails also use a single call to action, but the demand email does not have that trait. The demand email instead presents three tips for using demand data across pricing, positioning, and minimum stays.
Teal appears in both playbook emails, while blue and teal appear in the text-update and demand emails. The sequence thus uses teal for the playbook messages and combines blue with teal for the text-update and demand messages. The single-CTA trait is present in the two playbook emails and the text-update email, including the guide-download and text-opt-in messages.
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