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Email examplesBrandsBellroyProduct launch

Bellroy new colorways launch email

Announces three new all-weather colorways inspired by woods and canyons, with shopping links to Bellroy's collections.

Bellroy

Day 31 after signup

Venture, but make it earthy.

Three new all-weather colorways, rooted in woods and canyons.

Why it works

  • The subject pairs a product line with an unexpected earthy framing to give the launch a distinct angle.
  • The preview quickly explains the announcement and names the inspiration, so readers know what is new before opening.

How it is built

  1. Shop navigation
  2. New colorway announcement
  3. Shopping links
  4. Footer and preferences
Email copy

Shop All New Releases Bestsellers This email was sent to you@example.com Bellroy Pty Ltd | PO Box 1184, Collingwood Vic 3066 Australia Bellroy Pty Ltd. All rights reserved. Unsubscribe | Privacy Policy | Customer Support | Manage Preferences

Brand
Bellroy
Industry
Other · Bags and accessories
Type
Promotional
Email
Product launch
Sent
Day 31 after signup
Sent at
Tue, 4:01 AM UTC
From
Bellroy <support@bellroy.com>
Sent with
SendGrid
All product launch email examples

Breakdown

Calls to action
0 buttons, 36 links
Length
36 words · Under a minute
Images
23
Layout
Multi-column · Visual
Voice
Playful
Language
English
Fonts
Lato, Ubuntu, Helvetica
Dark mode
No custom styles

Colors

  • #e7e7e7
  • #828282
  • #ffffff
Light emails

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