Automated emails sent in order, on a timeline.
Standalone emails first, then the emails from its sequences, each in the order they arrived.
How often, when and how Basecamp emails its subscribers, measured from every email we received.
Every email Basecamp sent in its first month, grouped by the day it arrived.
Every subject line and preview text, in the order they arrived.
We captured 3 emails from Basecamp after signing up, all onboarding emails. They form 1 automated sequence you can follow day by day.
Its typical email arrived 7 days after signup, its designs lean blue and 33% of its emails use plain text.
Its subject lines run about 35 characters.
