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Email examplesBrandsAtlas ObscuraNewsletter

Atlas Obscura editorial newsletter

Atlas Obscura shares unusual places, a themed road-trip roundup, editor favorites, and events in cities around the world. A short note from a senior editor sets a personal tone before the curated recommendations.

Atlas Obscura

Day 47 after signup

This Volvo Was Marooned On Its Very Own Island

Click to see the Place of the Day

Why it works

  • Open with a brief editor’s note to give a recurring roundup a recognizable human voice.
  • Arrange distinct recommendations in labeled sections so readers can scan for the kind of discovery that interests them.

How it is built

  1. Editor’s opening note
  2. Place of the day
  3. Road trip roundup
  4. Favorite places
  5. Local events promotion
Email copy

Can't See this email? View in Your Browser Were you forwarded this email? Subscribe here! Inscrutability is underrated. I prefer not to know everything. A rock the size of an air conditioner has sat on a sidewalk near my home for at least 15 years. I like it being there, and I do not care to know from whence it came. –Daniel McDermon, Senior Editor   ROADSIDE ATTRACTION This Illinois town also has Volkswagen Beetles hanging in the trees.. CLICK TO SEE THE PLACE OF THE DAY AO’S FRANK LLOYD WRIGHT ROAD TRIP A UFO-inspired church, a futurist gas station, and more. CLICK TO SEE THE FULL LIST My New Favorites in the Atlas Barryscourt Castle One of the finest surviving Irish tower houses. CLICK TO SEE → Marvin the Mastodon A statue marks the discovery of 80,000-year-old mastodon remains. CLICK TO SEE → Looking for Something Fun to Do? The Natural Wine Festival in Amsterdam draws together over 5,000 wine lovers eager to explore organic and biodynamic wines. Find out more here. And you can find more exciting and unique events in Amsterdam, Berlin, Boston, Chicago, London, Los Angeles, New York City, Paris, Prague, Rome, San Francisco, Seattle, Tokyo, and Washington, D.C! CLICK TO FIND UNIQUE EVENTS No longer want to receive these emails? Unsubscribe Copyright © Atlas Obscura 2026 228 Park Ave S, PMB 745719, New York, NY 10003, United States All rights reserved.

Brand
Atlas Obscura
Industry
Other · Travel and culture
Type
Newsletter
Email
Newsletter
Sent
Day 47 after signup
Sent at
Thu, 12:45 PM UTC
From
Daniel at Atlas Obscura <info@atlasobscura.com>
Sent with
SendGrid
All newsletter examples

Breakdown

Main button
“CLICK TO SEE THE PLACE OF THE DAY”
Calls to action
3 buttons, 34 links
Length
235 words · 1 min read

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Images
10
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
Helvetica, Arial, Helvetica Neue
Dark mode
No custom styles

Colors

  • #ffffff
  • #1c1917
  • #122d06
Light emails

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