Atlas Obscura
Day 48 after signup
Inside Sweden’s ‘Taco Friday’ Tradition
Food, family, fika.
Why it works
- Lead with one distinctive story to give the issue a clear editorial hook before branching into related curiosities.
- Use short secondary features with direct links so readers can browse topics beyond the main story.
- Place the book-related feature after the editorial content, connecting it to the issue’s travel-and-discovery theme.
How it is built
- Navigation links
- Editor’s personal note
- Featured cultural story
- Related taco stories
Email copy
November 12, 2026 CAN'T SEE THIS EMAIL? OPEN IN YOUR BROWSER TRIPS PLACES FOODS STORIES My friends and I have become obsessed with the Tuesday night meal deals at our local Tex-Mex spot — so much so that we’ve decided to make going there a weekly event. There are so many tacos and burritos to choose from that we can mix and match to our hearts’ content. -Holyn Thigpen, AO Community Editor How Friday Night Tacos Became a Swedish Tradition For Fredagsmys, or “Cozy Friday,” families across Sweden stay home, watch TV, and eat Tex-Mex-style tacos. In fact, this dinner choice is so common that, for most Swedes, Cozy Friday is also known as Taco Fredag, or “Taco Friday.” How did this practice become such a Swedish institution? CLICK TO FIND OUT Let’s Taco Bout It 🤏 Why does San Diego have a miniature Taco Bell? LIVE MENOS > 🗣️ There’s no right way to say “taco” PONDERING PRONUNCIATION > 👁️ Cow eyes are a delicious taco filling FEAST YOUR EYES > Place of the Day OTTAWA, ILLINOIS Volvo Island In 2012, the owner of a car repair shop towed a 2001 Volvo S80 onto a peninsula and used an excavator to create a small, one-car island. He intended to run a contest asking people to guess how the Volvo got there, and though it never materialized, the Volvo remained. CLICK FOR THE PLACE OF THE DAY Check Out the Playlist for Our New Book “America Obscura: An Explorer’s Guide to the Hidden Wonders of the United States” is now in stores! Since you’ll be driving, riding the rails, or flying to reach many of the unique places featured, we built you a soundtrack to match. Every song here is tied to a specific spot in the book. The full playlist is on our website, but you can also stream it on Spotify. CLICK TO LISTEN No longer want to receive these emails? Unsubscribe. Copyright © Atlas Obscura 2026 228 Park Ave S, PMB 745719, New York, NY 10003, United States All rights reserved.