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Email examplesBrandsASOSSale / discount

ASOS Premier exclusive discount email

Promotes up to 25% off selected styles with a discount code, available to ASOS Premier members. It leads with the deal and deadline, then invites readers to sign up for Premier to access it.

ASOS

Day 32 after signup

Up to 25% off 1000s of styles

Sign up to ASOS Premier for this deal and more

Why it works

  • Put the discount and its exclusivity near the top so readers understand both the offer and who can access it.
  • Explain the membership benefit before the sign-up call to action, then include the code and expiry details for clarity.

How it is built

  1. Category navigation
  2. Exclusive offer headline
  3. Membership benefit
  4. Discount code and deadline
  5. Sign-up and shop buttons
  6. Brand links and legal
Email copy

Women New in Men Gifting ASOS Premier exclusive Up to 25% off 1000s of styles Sign up now to get 3 months of free Next Day Delivery for only £4.95, and access to this deal. Use code: PREM Ends Thursday 8am.* SIGN UP Shop now Get these tomorrow Shop our top brands Download the App ASOS.World ASOS Premier Gift Vouchers Facebook Instagram TikTok Youtube *Enter code PREM at checkout to receive discount. Percentage discounts will vary depending upon the product purchased. Ends 8am GMT on 29 October 2026. Code can be used multiple times per customer up to a maximum pre-discount spend of £500 per order. Can’t be used with other promo codes or on gift vouchers, delivery charges, ASOS Premier or ASOS Marketplace. Only valid for new and existing customers subscribed to ASOS Premier. Country exclusions apply. Selected marked products excluded from promo. ASOS Plc (04006623) and ASOS.com Limited (03584121), registered in England and Wales. Registered office: Greater London House, Hampstead Road, London NW1 7FB. EEA customers: ASOS.com (Netherlands branch), Trade Register No. 000052657604. Help & Contact Privacy Policy Unsubscribe

Brand
ASOS
Industry
Other · Fashion
Type
Promotional
Email
Sale / discount
Sent
Day 32 after signup
Sent at
Wed, 8:45 AM UTC
From
ASOS <hello@official.asos.com>
Discount code
All sale / discount email examples

Breakdown

Main button
“SIGN UP”
Calls to action
2 buttons, 37 links
Length
184 words · 1 min read
Images
12
Layout
Multi-column · Visual
Voice
Urgent
Language
British English
Fonts
FuturaPT-Heavy, FuturaPT-Book, Arial
Dark mode
No custom styles

Colors

  • #051a6e
  • #ffffff
  • #666666
  • #000000
Blue emailsLight emails

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