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Email examplesBrandsASOSSale / discount

ASOS autumn style sale email

Promotes up to 20% off selected styles with a discount code and a clear end time. It directs shoppers to women's and men's collections and highlights the ASOS app.

ASOS

Day 29 after signup

Up to 20% off 1000s of styles

Start styling your autumn wardrobe

Why it works

  • Lead with the discount and pair it with a seasonal styling angle to make the offer immediately relevant.
  • Place clear shopping paths right after the offer so readers can move directly to the collection that suits them.
  • Keep the deadline and discount conditions together so urgency is clear while the terms remain easy to find.

How it is built

  1. Category navigation
  2. Discount headline
  3. Seasonal offer details
  4. Shopping buttons
  5. App benefits
  6. Brand and legal footer
Email copy

Women New in Men UP TO 20% OFF 1000s OF STYLES Your autumn wardrobe upgrade starts here. Use code: TREAT Ends Monday 9am.* Shop Women's Shop Men's YOUR STYLE, FOR LESS Shop now More style on the app Shop personalised edits, the biggest deals and back-in-stock notifications on the ASOS app. Download now Shop our top brands Download the App ASOS.World ASOS Premier Gift Vouchers Facebook Instagram TikTok Youtube *Enter code TREAT at checkout to receive discount. Percentage discounts will vary depending upon the product purchased. Ends 9am GMT on 26 October 2026. Code can be used multiple times per customer up to a maximum pre-discount spend of £500 per order. Valid on ASOS and Topshop items. Can’t be used with other promo codes or on gift vouchers, delivery charges, or ASOS Premier. Country exclusions apply. Selected marked products excluded from promo. ASOS Plc (04006623) and ASOS.com Limited (03584121), registered in England and Wales. Registered office: Greater London House, Hampstead Road, London NW1 7FB. EEA customers: ASOS.com (Netherlands branch), Trade Register No. 000052657604. Help & Contact Privacy Policy Unsubscribe

Brand
ASOS
Industry
Other · Fashion
Type
Promotional
Email
Sale / discount
Sent
Day 29 after signup
Sent at
Sun, 9:24 AM UTC
From
ASOS <hello@official.asos.com>
Discount codeCountdown
All sale / discount email examples

Breakdown

Main button
“Shop Women's”
Calls to action
4 buttons, 40 links
Length
181 words · 1 min read
Images
12
Layout
Multi-column · Visual
Voice
Urgent
Language
English
Fonts
FuturaPT-Heavy, FuturaPT-Book, Arial
Dark mode
No custom styles

Colors

  • #051a6e
  • #ffffff
  • #666666
  • #000000
Blue emailsLight emails

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