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Email examplesBrandsArc'teryxProduct launch

Arc'teryx Sidewinder Jacket launch email

Arc'teryx introduces the updated Sidewinder Jacket, connecting its return to the design’s 25-year history. The email highlights fit, mobility, and material updates, with separate shopping links for women’s and men’s styles.

Arc'teryx

Day 13 after signup

Meet the reimagined Sidewinder Jacket

Why it works

  • Open with a specific heritage detail to give a product relaunch a clear story.
  • Organize technical benefits into distinct sections so readers can scan the updates.
  • Offer separate shopping paths for key product variants to make the next step clear.

How it is built

  1. Heritage-led opening
  2. Women's and men's choices
  3. Jacket introduction
  4. Three benefit blocks
  5. Shopping links and footer
Email copy

Our very first snow shell turns 25. WOMEN'S MEN'S Sidewinder — the freeride jacket that launched our pinnacle snow apparel 25 years ago — is back and better than ever. Women’s Sidewinder Men’s Sidewinder A FREERIDE FAVOURITE, UPDATED Form-meets-function design Same curved zipper for on-mountain style, reduced zipper-stacking, and chafe-free comfort around the chin. Maximum mobility A shorter, relaxed silhouette for total expression and freedom of movement. Enhanced backcountry protection Now featuring hybrid GORE-TEX ePE with added ripstop material in high-abrasion areas, for extra durability. Shop women’s Shop men’s Shop women’s Shop men’s Find a store Shop footwear Shop Ski & Snow ReBIRD™ RESALE Unsubscribe | Privacy Policy This message was intended for: you@example.com To ensure you keep hearing from us, please add email@news.arcteryx.com to your address book. ARC’TERYX Equipment, A Division Of Amer Sports Canada Inc. 110-2220 Dollarton Hwy, North Vancouver, BC, V7H 1A8, Canada

Brand
Arc'teryx
Industry
Ecommerce · Outdoor apparel and equipment
Type
Promotional
Email
Product launch
Sent
Day 13 after signup
Sent at
Fri, 6:14 PM UTC
From
Arc'teryx <arcteryx@news.arcteryx.com>
All product launch email examples

Breakdown

Main button
“Women’s Sidewinder”
Calls to action
6 buttons, 30 links
Length
147 words · Under a minute
Images
10, incl. a GIF
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
helvetica-now-display, Helvetica Now Display, Arial
Dark mode
Custom dark styles

Colors

  • #ffffff
  • #1a1a1a
  • #333333
Light emails

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