AppFollow onboarding

5 emails over 25 days, counted from the first email.

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Day 0First email
Email 1 · Activation nudgeYou're missing out on key AppFollow features
Day 1414 days later
Email 2 · Onboarding🚀 Your Essential trial is live – here's what you should try
Day 195 days later

What each email does

Day 0First emailActivation nudgeYou're missing out on key AppFollow featuresReminds a new user that they have not added an app yet and explains the features they can access after completing setup. It emphasizes that adding an app takes five minutes and ends with a direct call to action.
Day 1414 days laterOnboarding🚀 Your Essential trial is live – here's what you should tryIntroduces the features available on the Essential trial and suggests starting with keyword tracking to build useful data early. A single call to action invites the recipient to try the product.

Trial endingHere's what Essential is doing for youAppFollow recaps the recipient’s Essential plan features and shares a practical tip. It notes that the trial ends in five days and invites them to compare plans.

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