Allrecipes onboarding

3 emails over 4 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeConfirmed! You're InThank you for being a member of our site!
Day 11 day later
Email 2 · WelcomeWelcome to AllrecipesWelcome! We're so happy you're here.
Day 43 days later

What each email does

Day 0First emailWelcomeConfirmed! You're InConfirms the recipient’s newsletter signup, lists the selected newsletters with a brief description of each, and provides a link to manage email preferences.
Day 11 day laterWelcomeWelcome to AllrecipesWelcomes new subscribers into the Allrecipes cooking community and introduces its recipes, food news, and cooking tips. It also promotes a magazine subscription and highlights recent stories.

OnboardingNever Lose a Recipe Again with MyRecipesIntroduces MyRecipes as a free way to save and find favorite recipes. It explains how saving works and highlights recipe search and anytime access, with prompts to join.

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