​You already know that AI search has changed the buying process for good, but measurement has not caught up.

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AirOps and Bain & Company see the same tension with the marketing orgs they work with: brands know AI search matters, but imperfect attribution makes it hard to invest with confidence.

​Join Matt Hammel, COO of AirOps, and Zak Prauer, Expert Partner, Marketing at Bain & Company, for a conversation on why AI search investment shouldn't wait for perfect measurement.

​This session covers why the absence of perfect measurement is not the absence of impact, and how you can move forward now.

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What you'll learn:

• ​Why every major marketing channel became important before the industry could measure it well, and why AI search is following the same path
• ​How to avoid underinvesting in what you can't fully trace
• ​How leaders can move forward today while continuing to demand better evidence of what drives incremental growth

​Who should attend:

​CMOs, VPs of marketing, and heads of growth or demand gen building the case for AI search investment without waiting for measurement that may never fully arrive.

Have a question? Reply to this email and we’ll bring them into the session.

-Josh @ AirOps