1Password onboarding

8 emails over 39 days, counted from the day we signed up.

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Day 25First email
Email 1 · OnboardingWelcome to 1Password
Day 25Same day
Email 2 · OnboardingYour journey with 1Password 💙The world’s most-loved password manager.
Day 272 days later
Email 3 · OnboardingAll your passwords, on all your devices 💻📱Available for all devices, browsers, and operating systems.
Day 292 days later
Email 4 · Activation nudgeCreate a recovery code nowRecovery codes make regaining access easy.
Day 323 days later
Email 5 · Feature tipYour very own security detailGet the most out of 1Password with Watchtower.
Day 342 days later
Email 6 · Trial endingOnly 4 days left on your 1Password trial.
Day 362 days later
Email 7 · Trial endingYour trial ends soon!Add a payment method for uninterrupted access.
Day 393 days later
Email 8 · Trial expiredYour 1Password trial has ended

What each email does

Day 25First emailOnboardingWelcome to 1PasswordThe email shares the key details needed to sign in, then guides the recipient through adding the browser extension, importing data, and installing the apps. It also points to a getting-started guide and support.
Day 25Same dayOnboardingYour journey with 1Password 💙The email welcomes a new trial user, points them to a Quick Start guide, and shares the founder’s story behind 1Password. It frames the message as the start of a series about setup and product features.
Day 272 days laterOnboardingAll your passwords, on all your devices 💻📱Encourages new 1Password users to set up the app across their devices so they can access secure information anywhere. It also highlights passkey support.
Day 292 days laterActivation nudgeCreate a recovery code nowEncourages trial users to create a recovery code so they can regain access if they forget their password or lose their Secret Key. It frames the setup as a way to avoid being locked out.
Day 323 days laterFeature tipYour very own security detailIntroduces Watchtower and explains how it identifies weak or reused passwords, data breaches, and other security issues. Encourages the reader to check their security score and learn more.
Day 342 days laterTrial endingOnly 4 days left on your 1Password trial.1Password warns that the recipient’s trial ends in four days and explains what happens if it expires. It directs them to add a payment method to keep full account functionality.
Day 362 days laterTrial endingYour trial ends soon!1Password highlights several ways the service can help and asks the recipient to add payment details before their trial ends to maintain access.
Day 393 days laterTrial expiredYour 1Password trial has endedNotifies the recipient that their free trial has ended and their account is frozen, while reassuring them their passwords remain accessible. It invites them to subscribe to restore full access and points them to product information and support.

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