17hats onboarding

7 emails over 3 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to 17hats!We're here to help you succeed in business!
Day 0Same day
Email 2 · WelcomeSave 50% today only on your first year of 17hatsExclusive deal for new 17hats members.
Day 0Same day
Email 3 · WelcomeLet’s get moving!Make the most of your 17hats account
Day 11 day later
Email 4 · Upgrade promptFinal offer to save today on 17hats!40% off today only on all annual packages.
Day 1Same day
Email 5 · OnboardingMake Your Brand Stand OutDive into your Account Settings
Day 21 day later
Email 6 · OnboardingDiscover The Project PageDive into organizing your service
Day 31 day later
Email 7 · OnboardingDiscover Online InvoicesOrganized. Accessible. Easy.

What each email does

Day 0First emailWelcomeWelcome to 17hats!17hats welcomes new subscribers, introduces its business tools and learning resources, and directs them to log in and explore the welcome guide.
Day 0Same dayWelcomeSave 50% today only on your first year of 17hatsWelcomes the new member to their free trial and offers 50% off annual plans for the first 24 hours. It highlights how 17hats supports small-business management and directs the reader to the dashboard.
Day 0Same dayWelcomeLet’s get moving!Introduces 17hats’ purpose and guides new users through adding a contact and creating a project. It explains how each feature helps organize a small business.
Day 11 day laterUpgrade promptFinal offer to save today on 17hats!On the second day of the free trial, 17hats offers 40% off annual plans. It supports the offer with customer results and directs the reader to claim the discount from their dashboard.
Day 1Same dayOnboardingMake Your Brand Stand OutGuides new users through personalizing their account settings, adding brand details, and connecting a payment processor. It also points them to a setup workshop and answers common payment questions.
Day 21 day laterOnboardingDiscover The Project PageIntroduces the Project Page as a way to organize client-service details, then walks through actions such as creating invoices, logging calls, adding notes, and managing tasks. It also offers a daily-use tip and answers common questions about projects.
Day 31 day laterOnboardingDiscover Online InvoicesThis onboarding email walks new users through creating and sending an invoice in 17hats. It also introduces advanced options like payment schedules and recurring invoices.

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