1-800 Contacts welcome series

4 emails over 4 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeAccount created 👍🏻
Day 11 day later
Email 2 · WelcomeOur gift to you:
Day 21 day later

What each email does

Day 0First emailWelcomeAccount created 👍🏻Celebrates the recipient’s new account with playful office-party humor, thanks them for choosing the brand, and offers 20% off a first order. It also includes a note about reporting an account they did not create.
Day 11 day laterWelcomeOur gift to you:Welcomes new subscribers with 20% off their first order and highlights savings, payment options, and free shipping. It then outlines three steps to place an order.

OnboardingThe same contacts your doctor prescribes — for less.Introduces the brand’s contact-lens service, offers a discount on a first order, and lays out the three steps to get started.

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