Pricing at Every Scale
| Contacts | Sequenzy | Mailercloud | Difference |
|---|---|---|---|
| 500 | Free (2,500 emails) | Free (1k contacts) | Both have free tiers |
| 2,500 | $19/mo (15k emails) | ~$20/mo | Nearly identical |
| 5,000 | $29/mo (60k emails) | ~$30/mo | Nearly identical |
| 10,000 | $49/mo (120k emails) | $50/mo (unlimited) | $1 difference |
| 25,000 | $99/mo (300k emails) | ~$90/mo | Mailercloud slightly less |
| 50,000 | $199/mo (600k emails) | ~$160/mo | Save ~$40/mo with Mailercloud |
| 100,000 | $349/mo (1.2M emails) | ~$300/mo | Save ~$50/mo with Mailercloud |
Note: Mailercloud offers 30% off with annual billing, making prices even lower. Sequenzy includes transactional email, Stripe integration, AI generation, STO, and revenue attribution — features Mailercloud doesn't have at any price.
Key pricing insight: At 10k contacts, these platforms cost virtually the same ($49 vs $50). The decision shouldn't be about price — it's about whether you need SaaS-specific features (Sequenzy) or unlimited sends and AMP emails (Mailercloud).
Who Should Use Each Platform
Choose Sequenzy if you are:
- A SaaS founder who bills through Stripe, Paddle, or Lemon Squeezy
- Someone who wants AI to generate email sequences and content
- A developer who needs transactional + marketing in one platform
- Focused on revenue attribution — knowing which emails drive MRR
- Building subscription-aware automations (trial expiry, churn prevention)
Choose Mailercloud if you are:
- A small business that needs unlimited email sends on a tight budget
- Someone who wants AMP interactive emails (forms, carousels in-inbox)
- Looking for the cheapest option with annual billing (30% discount)
- Running a general business (not SaaS) that needs straightforward email marketing
- Someone who values a larger support team over founder-direct chat
Either platform works if you:
- Need basic email marketing automation and campaigns
- Want a drag-and-drop email builder
- Need GDPR-compliant email marketing
- Are looking for an affordable alternative to Mailchimp
Real Setup Time
| Task | Sequenzy | Mailercloud |
|---|---|---|
| Account creation | 2 minutes | 5 minutes |
| First campaign sent | 15 minutes | 20 minutes |
| Stripe integration | 5 minutes | N/A (not available) |
| Transactional email setup | 20 minutes | N/A (not supported) |
| Full onboarding sequence | 30 min (AI) | 2–3 hours (manual) |
| Domain authentication | 10 min + DNS | 10 min + DNS |
| Full production setup | 1–2 hours | 2–3 hours |
Sequenzy is faster to set up because AI generates email content and Stripe integration is automatic. Mailercloud requires more manual work but is still straightforward for general email marketing.
How to Migrate from Mailercloud to Sequenzy
Step 1: Export Your Contacts
In Mailercloud, go to your contact lists and export as CSV. Include all custom fields and tags you've set up. Note: Mailercloud doesn't allow the same contact in multiple lists, so your export should be clean.
Step 2: Import into Sequenzy
Use Sequenzy's CSV import to bring in your contacts. Map Mailercloud custom fields to Sequenzy subscriber attributes. Tags transfer directly.
Step 3: Connect Stripe
Link your Stripe account (or Paddle/Lemon Squeezy) to Sequenzy. This automatically syncs subscription data, MRR, and creates segments based on billing status — something Mailercloud can't do at all.
Step 4: Recreate or AI-Generate Sequences
Instead of manually recreating Mailercloud automations, use Sequenzy's AI to generate new, optimized sequences. Describe your SaaS and target audience, and AI creates the full email flow in minutes.
Step 5: Set Up Transactional Email
If you were using a separate tool for transactional email alongside Mailercloud, you can consolidate into Sequenzy. Point your app's transactional email triggers to Sequenzy's API.
Step 6: Verify and Switch
Send test emails, verify deliverability with your domain, and gradually transition from Mailercloud to Sequenzy. Consider running both in parallel for a week.
Migration timeline: 1–3 hours for most teams. The biggest time saver is AI-generated sequences replacing manual automation recreation.
When should you choose Sequenzy?
1. You're Building a SaaS Product
If you bill through Stripe, Sequenzy is the obvious pick. Your customer data syncs automatically — who's on trial, who upgraded, who's about to churn. Stripe integration means your email automations actually know your business context. Mailercloud has no concept of subscription states.
2. You Want AI to Write Your Emails
Mailercloud has AI subject line suggestions, which is a nice touch. But Sequenzy goes much further — describe what you need ("5-email onboarding sequence for trial users who haven't set up their workspace") and the AI generates everything. Subject lines, body copy, CTAs, timing. Check our pricing to see all included features.
3. You Need Transactional + Marketing in One Tool
Mailercloud is marketing-only. Password resets, order confirmations, notification emails? You'll need a separate service. Sequenzy handles transactional emails alongside marketing campaigns, so you're not managing two platforms and two bills.
4. You Want Revenue Attribution
Track which emails drive MRR, upgrades, and reduce churn with Sequenzy's revenue attribution. See that your trial-to-paid sequence converts at 2x the rate of your old flow. Mailercloud shows opens and clicks but can't connect email performance to SaaS revenue.
5. You Want Send Time Optimization
Sequenzy analyzes when each subscriber typically engages and delivers emails at optimal times. This can improve open rates by 10–20% without any extra effort. Mailercloud sends at the time you schedule for everyone.
When should you stick with Mailercloud?
1. You Need Unlimited Email Sends
This is Mailercloud's strongest selling point. If you send high volumes — daily newsletters, frequent promotional blasts, or large list broadcasts — unlimited sends at $50/month is hard to beat. Sequenzy caps the $49 plan at 120k emails/month. If you're sending more than 120k emails monthly to 10k contacts, Mailercloud is more cost-effective.
2. You Want the Cheapest Annual Price
Mailercloud offers 30% off with annual billing, making 10k contacts effectively $35/month. We don't have annual plans yet. If budget is the primary decision factor and you can commit yearly, Mailercloud saves $168/year compared to Sequenzy's monthly pricing.
3. You Want AMP Interactive Emails
AMP emails let recipients interact inside their inbox — fill out surveys, browse product carousels, RSVP to events. We don't support AMP. If interactive email is part of your strategy, Mailercloud is one of the few affordable platforms that supports it.
4. You Want Proven Customer Support
Mailercloud consistently gets praised for responsive, hands-on support with fast response times. We offer direct founder chat, which is fast but one person. If you value a full support team with established processes, Mailercloud's is well-reviewed.
5. You Don't Need SaaS-Specific Features
If you're not a SaaS company — if you don't need Stripe integration, subscription tracking, or revenue attribution — Mailercloud gives you solid email marketing at a great price. You'd be paying for SaaS features you won't use with Sequenzy.
Honest Limitations of Sequenzy
- Email cap: 120k emails/month at 10k subscribers vs Mailercloud's unlimited.
- No AMP emails: If interactive email is important, we can't help.
- No annual discount: Mailercloud offers 30% off annual billing. We don't yet.
- Less email volume on free tier: 2,500 emails/mo vs Mailercloud's 12,000/mo.
- Newer platform: Less established track record than Mailercloud.
- Fewer pre-built templates: Mailercloud has a larger template library.
- No dedicated mobile app: Mailercloud has mobile access.
Honest Limitations of Mailercloud
- No transactional email: You'll need a second tool for password resets and receipts.
- No SaaS features: No Stripe integration, no subscription tracking, no MRR monitoring, no revenue attribution.
- No AI content generation: Only subject line suggestions, not full email creation.
- No Send Time Optimization: Sends at scheduled time, not optimized per subscriber.
- "Unlimited" has limits: New accounts start with ~5,000/day sending caps that increase over time.
- Single-list contacts: You can't add the same email to multiple lists, limiting segmentation flexibility.
- Limited integrations: Smaller ecosystem compared to Mailchimp or ActiveCampaign.
- No developer API depth: API is more basic and less documented than Sequenzy's.