How to build email marketing that actually works for PLG companies. Activation emails, usage-based triggers, and freemium conversion without the sleazy sales tactics.
Email strategies for agencies that build SaaS products. How to use email for lead generation, client communication, case study distribution, and staying top of mind in a relationship-driven business.
Learn how to build email marketing that supports your sales process - from lead nurturing and marketing-sales handoff to demo follow-ups and enterprise considerations.
Email marketing strategies that one person can actually execute. No "hire someone" advice, no fantasy time budgets - just practical approaches for founders building solo.
A practical guide for engineers and technical founders who find marketing uncomfortable. How to build effective email systems without feeling sleazy, wasting time, or compromising your integrity.
How to build email communication that serves usage-based SaaS products. From milestone celebrations and limit warnings to usage reports and expansion signals - practical strategies for consumption-driven products where billing directly reflects behavior.
How to build an email marketing program that speaks your industry's language. Strategies for healthcare, legal, construction, real estate, and other vertical SaaS products.
A framework for assessing where your SaaS email program stands and what to focus on next. From ad-hoc sending to optimized operations, understand each level and how to progress.
A journey through email stack evolution as your SaaS grows from early traction to scale. What to prioritize at each ARR stage, when to upgrade, and how to avoid over-engineering too early or under-investing too late.
A complete email stack recommendation for bootstrapped SaaS founders that won't break the bank. Specific tools, real pricing at different subscriber levels, and honest advice on what you actually need.
Email stack recommendations for seed-stage SaaS companies balancing growth pressure with runway constraints. What to prioritize after raising, when to invest in email, and how to build infrastructure that scales with your ambitions.
How to scale your email operations after raising a Series A. From team structure to tool upgrades, process documentation to analytics maturity - what changes and what stays the same.
A practical roadmap for setting up email marketing in your first month as a SaaS founder. From authentication to your first campaign, with the reasoning behind every step.
The absolute minimum email setup you can launch in a weekend. Three essential emails, no fluff, permission to skip everything else.
A comprehensive checklist for SaaS email marketing covering setup, transactional, onboarding, lifecycle, campaigns, and analytics. Use this to audit your current program or build one from scratch.
How to know if you should switch email platforms or stay put. A honest guide to evaluating whether migration is worth the cost, with a decision framework for SaaS founders.
Concrete warning signs that your email platform is holding you back. Specific thresholds, quantifiable criteria, and a decision framework for recognizing when it's time to upgrade your email stack.
Keep annual subscribers renewing year after year with proven email sequences. Templates for renewal reminders, loyalty offers, objection handling, and deadline urgency.
Build automated email sequences with time-based, behavior-based, and event-based triggers. Templates and examples for SaaS.
Discover which email sequences drive the most revenue for SaaS companies. Ranked list with templates, pros/cons, and implementation priority. Covers onboarding, trial conversion, churn prevention, win-back, and upsell sequences.
Turn beta testers into loyal paying customers with proven email sequences. Templates for closed beta invitations, onboarding, feedback collection, and GA conversion.
Complete guide to building automated churn prevention email sequences. Includes templates for early warning triggers, at-risk outreach, win-back attempts, feedback requests, and save offers that actually retain customers.
Build automated customer success email sequences that drive engagement, prevent churn, and scale your CS team. Includes templates for onboarding check-ins, QBR reminders, health score triggers, and proactive outreach.
Turn demo attendees into paying customers with proven follow-up email sequences. Templates for hot leads, warm leads, and no-shows, plus timing strategies that close deals.
