September 4, 2026•7 min read

Account-Based Email for B2B SaaS: Stop Emailing Every Seat

Contact-only email models break on multi-seat products. Here is what goes wrong, and how a first-class account object fixes plan syncing, role targeting, and org-level triggers.

Nik@nikpolale

B2B SaaSEmail MarketingSegmentationLifecycle Marketing

September 4, 2026•8 min read

How to Model Companies and Workspaces in Your Email Platform

Design guidance for syncing organizations to your email tool: what belongs on the account, what to leave in your database, how to name attributes, and how to pick roles.

Nik@nikpolale

B2B SaaSData ModelingEmail MarketingSegmentation

September 4, 2026•8 min read

How to Send a Trial-Ending Email Once Per Company

A step-by-step guide to sending one trial-ending email per workspace instead of one per seat, using account objects, owner-only recipients, and per-account enrollment.

Nik@nikpolale

B2B SaaSEmail AutomationTrialsTutorial