Two budget email options for Shopify stores
Both are affordable and simple. Shopify Email is free for 10k emails/month and built into Shopify. tinyEmail offers AI subject lines and basic automation from $15/month. Neither has serious e-commerce automation. For stores needing more, look at Sequenzy or Omnisend.
The main things that set these tools apart
tinyEmail has AI subject line generation. Shopify Email does not. For stores that struggle with subject lines, this is helpful.
Shopify Email is cheaper for basic use. tinyEmail's free tier is smaller (500 subscribers vs unlimited with Shopify Email's per-email model).
Both are basic. Neither platform offers the multi-step automations, segmentation, or revenue attribution that dedicated e-commerce platforms provide.
At 5,000 subscribers
The SaaS alternative
50,000 emails, unlimited subscribers
Side-by-side feature breakdown
When to choose each tool
Sequenzy's AI builds complete email sequences, not just subject lines. The entire campaign is generated from a goal description.
Multi-step abandoned cart flows, post-purchase sequences, and welcome series that neither Shopify Email nor tinyEmail can do.
For $14-22 more than the budget options, you get dramatically more capability.
Shopify Email and tinyEmail are both budget email tools for Shopify stores. Shopify Email is free and native. tinyEmail adds AI subject lines and slightly better features at low cost.
Neither is the right tool for serious e-commerce email marketing. For stores ready to invest in automation that drives revenue, Sequenzy ($29/mo) or Omnisend (free tier available) are better upgrades.
If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.
Sequenzy uses email-volume-based pricing. You only pay for emails you send. Unlimited contacts on all plans — storing subscribers is always free.
Yearly billing: All plans offer a 10% discount when billed annually.