Overview
Shopify Email is the free option that is already in your store. Drip is an e-commerce email platform built around visual workflows and revenue attribution.
The gap between them is large. Shopify Email sends basic campaigns. Drip shows you exactly which emails make money and lets you build sophisticated automations to generate more of it. The question is whether your store generates enough email revenue to justify the cost.
Pricing Comparison
- Shopify Email: ~$7/month at 5k subscribers
- Drip: $89/month at 5k contacts
- Sequenzy: $29/month for 50,000 emails
Drip includes all features on every plan with no tiered gating, which is refreshing. But the contact-based pricing means costs scale as your list grows.
Where Drip Wins
Revenue attribution
Drip tells you exactly how much money each email generates. This turns email marketing from guesswork into a data-driven revenue channel. Shopify Email cannot do this.
Visual workflows
Design complex automations with drag-and-drop. Branching conditions, wait steps, and A/B splits all work visually. Shopify Email has no workflow builder at all.
Where Shopify Email Wins
Price
Free vs $89+/month is a significant gap. For stores that are not yet generating meaningful email revenue, Shopify Email covers the basics.
The Middle Path
Sequenzy gives you AI-built automation and Shopify integration for $29/month, which sits between Shopify Email's simplicity and Drip's power at a price point that works for growing stores.