Overview
Mailjet and Loops represent different generations of email platforms. Mailjet is a proven platform since 2010 with transactional and marketing combined at budget prices. Loops is a modern platform built specifically for SaaS with cleaner UX and event-based automation. See our Loops comparison for more alternatives.
Different Philosophies
Mailjet: Affordable email for everyone. Marketing teams, developers, SMBs. General-purpose with broad capabilities.
Loops: Modern email for SaaS. Event-based automation, user properties, product-focused workflows. Purpose-built for software companies.
This isn't about which is "better." It's about which philosophy matches your needs.
The SaaS Question
If you're building SaaS, Loops understands your world:
- Event-based automation triggers
- User lifecycle focus
- Modern API design
- Clean, uncluttered UX
Mailjet can do these things, but you configure them yourself. Loops is designed around SaaS patterns.
Pricing Difference
At 10,000 contacts:
- Mailjet: $35-50/month
- Loops: ~$99/month
Mailjet is roughly half the price. That's significant for bootstrapped startups. Loops includes unlimited sends and all features, which matters at scale.
Real-Time Collaboration
Mailjet's Passport editor is unique. Multiple people editing the same email simultaneously, like Google Docs. Loops doesn't have this. For teams with marketing/design collaboration, Passport is genuinely useful.
Platform Maturity
Mailjet: 15 years of operation, owned by Sinch (communications company), established infrastructure.
Loops: Newer company, rapidly growing, modern technology stack.
Both are reliable, but Mailjet has a longer track record.
Transactional Email
Both include transactional email. Mailjet has it built-in with mature API and SMTP. Loops includes transactional free with paid plans. Neither requires a separate product like Mailchimp/Mandrill.
For SaaS with Stripe
Neither platform has native Stripe integration. Mailjet requires third-party connections. Loops doesn't offer Stripe integration.
If you're SaaS with Stripe billing, consider Sequenzy. We combine SaaS focus (like Loops) with native Stripe integration at a better price point ($49 vs $99).
Making the Choice
Choose Mailjet for budget email with transactional support and real-time collaboration. Choose Loops for modern SaaS-focused platform with cleaner UX. For SaaS with Stripe, consider Sequenzy.