Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
Welcome! Here's your {{discountAmount}} off
Your discount code is inside.
Why we started {{companyName}}
There's a story behind every product we make.
Our customers' top picks
The products people keep coming back for.
Your discount expires soon
Last chance to use your {{discountAmount}} off code.
Here's how to get the most out of {{productName}}
A quick walkthrough so you know exactly what you're getting.
Find exactly what you're looking for
We've got something for every room, occasion, and mood.
A look inside how we make {{productName}}
Most brands won't show you this. We think you should see it.
You're invited - earn rewards on every order
Points, perks, and early access. Here's how it works.
Free shipping, easy returns - no catch
Everything you need to know before your first order.
Not sure what's right for you? We'll help
Take our quick quiz and get a personalized recommendation.
See how real people use {{productName}}
No models, no staging. Just real customers sharing their experience.
The easiest way to get started with {{companyName}}
We put together a starter bundle so you don't have to figure it out.
Free shipping is closer than you think
Here's how to get free shipping on your first order.
My honest favorite from our entire line
If I could only recommend one product, it would be this one.
Best Practices
Common Mistakes
Subject Line Examples
Timing & Performance
Personalization Tips
How to Use These Templates
Set up your welcome sequence as an automation that triggers whenever someone new subscribes to your list. The key rule: if the subscriber purchases at any point during the series, stop the welcome emails and move them into your post-purchase sequence.
You don't need to use all twelve. Pick the four to six that make sense for your brand. The first email (discount delivery) and last email (last chance nudge) should always be in there. For the middle emails, choose based on what your store needs most - if you sell complex products, go with the product education email. If you have a great origin story, use the brand story. If your customers post great photos, drop in the UGC showcase.
Customize the brand story email with your actual founding story and photos. The more real and personal it feels, the better it performs. Generic "we care about quality" messaging doesn't build the same connection as "I started this brand in my apartment because I couldn't find a [product] that didn't [problem]."
With Sequenzy, the welcome series triggers automatically on signup, and the automation builder can check purchase status to exit subscribers who buy during the sequence.
Build Beautiful Email Sequences for Your SaaS
Sequenzy helps SaaS founders create automated email sequences that convert. From onboarding to retention - all in one platform.
Frequently Asked Questions
Related Templates
Welcome Email Templates
First-impression emails that set the tone and drive engagement
Post-Purchase Follow-Up Templates
Keep customers engaged after they buy with order confirmations, delivery check-ins, review requests, and more.
Cart Abandonment Email Templates
Recover lost sales with cart abandonment emails that bring shoppers back to complete their purchase.