Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
Welcome! Here's your {{discountAmount}} off
Your discount code is inside.
Why we started {{companyName}}
There's a story behind every product we make.
Our customers' top picks
The products people keep coming back for.
Your discount expires soon
Last chance to use your {{discountAmount}} off code.
Best Practices
Common Mistakes
Subject Line Examples
Timing & Performance
Personalization Tips
How to Use These Templates
Set up this 4-email sequence as an automation that triggers whenever someone new subscribes to your list. The key rule: if the subscriber purchases at any point during the series, stop the welcome emails and move them into your post-purchase sequence.
Customize the brand story email with your actual founding story and photos. The more real and personal it feels, the better it performs. Generic "we care about quality" messaging doesn't build the same connection as "I started this brand in my apartment because I couldn't find a [product] that didn't [problem]."
With Sequenzy, the welcome series triggers automatically on signup, and the automation builder can check purchase status to exit subscribers who buy during the sequence.
Build Beautiful Email Sequences for Your SaaS
Sequenzy helps SaaS founders create automated email sequences that convert. From onboarding to retention - all in one platform.
Frequently Asked Questions
Related Templates
Welcome Email Templates
First-impression emails that set the tone and drive engagement
Post-Purchase Follow-Up Templates
Keep customers engaged after they buy with order confirmations, delivery check-ins, and review requests.
Cart Abandonment Email Templates
Recover lost sales with cart abandonment emails that bring shoppers back to complete their purchase.