Salesforce Account Engagement's pricing page
Captured from salesforce.com. Pricing changes often, so confirm the current numbers on the live page.
Buying shortcut
Which Salesforce Account Engagement plan should you choose?
Start here
Growth
B2B teams starting with marketing automation. It is the first tier to check when you only need the core Salesforce Account Engagement workflow. Watch for: Entry B2B automation tier
Public price
$1,250/mo
Billed annually. Up to 10,000 contacts.
Main upgrade
Plus
Growing B2B teams needing more automation and analytics. Inspect this tier when the lower tier starts blocking reporting, automation, collaboration, or support needs. Watch for: Requires Salesforce operating model
Public price
$2,500/mo
Billed annually. Up to 10,000 contacts.
High-volume or advanced
Premium
Enterprise B2B marketing organizations. Treat this as the serious-operations tier, especially if the first two plans leave key limits or add-ons unresolved. Watch for: Largest commitment
Public price
$15,000/mo
Billed annually. Up to 75,000 contacts.
Cost scenarios
Pricing pages show the entry point. These scenarios show what the plan means in real buying situations.
Salesforce-native B2B team
Salesforce Account Engagement: Pardot fits when Salesforce CRM and B2B sales alignment are core.. Sequenzy: Sequenzy is simpler outside Salesforce-heavy operations.. Pardot wins when Salesforce is the center of revenue operations.
SaaS lifecycle emails
Salesforce Account Engagement: Pardot can be too sales-led and enterprise-heavy.. Sequenzy: Sequenzy aligns directly with lifecycle email execution.. Sequenzy is better for focused SaaS lifecycle marketing.
Annual budget planning
Salesforce Account Engagement: Salesforce packages are annual and should include implementation/admin costs.. Sequenzy: Compare against total operating cost.. Do not compare only subscription sticker price.
What to watch for
Annual billing and Salesforce ecosystem dependency can make the real commitment larger than the sticker price.
Implementation and admin overhead matter.
Pardot can be overkill for a small SaaS lifecycle email program.
Pardot pricing is Salesforce pricing
Pardot pricing should be evaluated inside the Salesforce operating model, including CRM, implementation, attribution, and admin ownership.
The subscription is only one part of the commitment. Budget for Salesforce data hygiene, campaign member processes, scoring rules, sales handoff, attribution setup, admin time, and the reporting expectations that come with a B2B revenue-operations platform. Pardot is strongest when Salesforce is already the center of go-to-market work.
If you are comparing B2B automation platforms, start with Pardot alternatives. If the narrower question is SaaS lifecycle email versus Salesforce-centered demand generation, read Sequenzy vs Pardot.
Pardot vs Sequenzy
Pardot is stronger for Salesforce-centered B2B demand generation. Sequenzy is cleaner for SaaS lifecycle email.
Salesforce Account Engagement vs Sequenzy
How Salesforce Account Engagement compares with Sequenzy, which bills on emails sent rather than contact count.
How Sequenzy prices the same volume
Sequenzy price per 1k emails
$0.41 / 1k at $49/mo for 120k emails
Verdict
Pardot is a serious B2B automation product for Salesforce-centered teams. Sequenzy is simpler when the goal is SaaS lifecycle email without Salesforce marketing-ops complexity.
FAQ
Sources checked · Jun 17, 2026