Moosend pricing guide

Moosend Pricing Explained

Moosend combines contact-based subscriptions, custom add-on plans, enterprise pricing, and pay-as-you-go credits for seasonal sending.

Updated Oct 8, 2026·2 checked sources·Independent guide
Quick answer

Moosend offers a 30-day free trial without a credit card, then Pro, Moosend+, and Enterprise paths. Pro covers unlimited campaigns and sends, automation, landing pages, forms, SMTP, and core email marketing, with pricing that scales by contact count. Moosend+ lets teams add features such as transactional email, dedicated IPs, hosted files, custom reports, SSO/SAML, audience discovery, and more team members. Moosend also lists email credits from 350,000 credits for $350 up to 1,000,000 credits for $1,000, and credits never expire.

Moosend at a glance

4 plans
Starts at
30-day free trial; Pro from $9/mo for 500 contacts; annual billing saves 20%
Pricing model
Contact-based subscription plus custom add-ons and pay-as-you-go credits
Free plan
30-day free trial, no credit card required
Best for
Value-focused email marketers that want automation, landing pages, forms, credits, and optional add-ons

Moosend plans and pricing

The real plan difference is what work each tier makes easier, not just the public price.

Live pricing

Free Trial

$0

30 days, no credit card required; includes unlimited sends for up to 1,000 contacts.

Teams testing Moosend before choosing a plan.

  • Core email builder
  • Templates
  • AI Writer
  • Automation
  • Segmentation

Watch-outs

  • Trial period only
Common step-up

Pro

From $9/mo

Scales by contacts - from $9/mo for 500 contacts; biannual saves 15%, annual saves 20%.

Most email marketing teams.

  • Unlimited email campaigns and sends
  • Marketing automation
  • Landing pages
  • Subscription forms
  • SMTP server

Watch-outs

  • Some advanced features are add-ons

Moosend+

Custom

Custom plan built from selected add-ons.

Teams that need Pro plus specific enterprise-like features.

  • Transactional emails
  • Dedicated IPs
  • Hosted files
  • Custom reports
  • SSO and SAML

Watch-outs

  • Requires quote/configuration

Credits

$350+

Pay-as-you-go credits; 350,000 credits for $350, 500,000 for $500, 750,000 for $750, 1,000,000 for $1,000; each credit equals one email and credits never expire.

Seasonal or occasional senders.

  • Unlimited subscribers
  • SMTP server
  • Reporting and analytics
  • No time limits

Watch-outs

  • Credit model is less ideal for steady lifecycle programs

Moosend's pricing page

Captured from moosend.com. Pricing changes often, so confirm the current numbers on the live page.

Moosend pricing page
https://moosend.com/pricing/View live pricing

Buying shortcut

Which Moosend plan should you choose?

Check live pricing

Start here

Free Trial

Teams testing Moosend before choosing a plan. It is the first tier to check when you only need the core Moosend workflow. Watch for: Trial period only

Public price

$0

30 days, no credit card required; includes unlimited sends for up to 1,000 contacts.

Main upgrade

Pro

Most email marketing teams. Inspect this tier when the lower tier starts blocking reporting, automation, collaboration, or support needs. Watch for: Some advanced features are add-ons

Public price

From $9/mo

Scales by contacts - from $9/mo for 500 contacts; biannual saves 15%, annual saves 20%.

High-volume or advanced

Credits

Seasonal or occasional senders. Treat this as the serious-operations tier, especially if the first two plans leave key limits or add-ons unresolved. Watch for: Credit model is less ideal for steady lifecycle programs

Public price

$350+

Pay-as-you-go credits; 350,000 credits for $350, 500,000 for $500, 750,000 for $750, 1,000,000 for $1,000; each credit equals one email and credits never expire.

What Moosend costs at your size

The cheapest plan that covers each size, from Moosend's published pricing. Check the sources below for the date it was verified.

Size
Plan
Price
10,000 emails
Credits
$350Smallest credit pack is 350,000 credits for $350; one credit equals one email and credits never expire
50,000 emails
Credits
$350Smallest credit pack is 350,000 credits for $350; one credit equals one email and credits never expire
100,000 emails
Credits
$350Smallest credit pack is 350,000 credits for $350; one credit equals one email and credits never expire
500,000 emails
Credits
$500500,000 credits for $500; credits never expire
1,000,000 emails
Credits
$10001,000,000 credits for $1000; credits never expire

Cost scenarios

Pricing pages show the entry point. These scenarios show what the plan means in real buying situations.

Best fit

Budget-conscious email marketer

Moosend: Pro may be strong value depending on contact tier.. Sequenzy: Better if SaaS lifecycle sequence content is the main need.. Moosend is broad and affordable; Sequenzy is more SaaS-specific.

Check fit

Seasonal sender

Moosend: Credits can avoid monthly subscription waste.. Sequenzy: Built for recurring product lifecycle programs.. Moosend credits are useful for campaign bursts.

Check fit

Team needing SSO or dedicated IPs

Moosend: Moosend+ or Enterprise.. Sequenzy: Compare based on workflow scope and email volume.. Advanced requirements move Moosend into quote/add-on territory.

What to watch for

Exact Pro price depends on contact count and billing period.

Several advanced capabilities are Moosend+ or Enterprise add-ons.

Transactional email is not simply included everywhere.

Costs beyond the headline price

  • Pro pricing rises with the number of contacts, and exceeding the plan limit triggers an upgrade notice, so list growth directly raises the bill.
  • Moosend counts unique email addresses only, so the same subscriber in multiple lists is billed once, which rewards list hygiene.
  • Transactional email, dedicated IPs, custom reports, SSO and SAML, hosted files, and extra team members sit in custom-priced Moosend+ or Enterprise plans rather than Pro.
  • Paying monthly costs more per month than prepaying; biannual billing saves 15% and annual billing saves 20%, and nonprofits get an extra 25% discount.
  • Credit packs start at 350,000 credits for $350 with one credit per email, so low-volume senders overbuy capacity even though credits never expire.

Moosend pricing has several paths

Moosend is not just one subscription ladder. It has a trial, Pro subscriptions, custom Moosend+ add-ons, Enterprise, and credit packs for seasonal sending. That flexibility is useful, but it means you should decide which buying mode matches your usage before comparing headline prices.

The best fit is a team that wants conventional email marketing capabilities with room to add more advanced features later.

The credit option is an important differentiator. Seasonal senders, events, and occasional campaign programs may prefer credits because they avoid paying every month. A steady lifecycle program usually behaves differently: messages run continuously, audiences update constantly, and automation quality matters more than burst capacity. In that case, Pro or Moosend+ is the more relevant comparison.

Moosend+ also changes the budget conversation. Transactional email, dedicated IPs, custom reports, SSO, hosted files, and extra team needs can move the account away from simple Pro pricing. If you are comparing Moosend with SaaS-focused tools, review the Moosend alternatives and the Moosend comparison so add-ons and lifecycle fit are both visible.

Moosend vs Sequenzy

Moosend is a full email marketing suite. Sequenzy is more focused on SaaS lifecycle flows and content generation, which can be more useful when the email program is tied to product adoption instead of campaigns alone.

Choose Moosend for affordable general email marketing, landing pages, forms, and flexible buying paths. Choose Sequenzy when SaaS lifecycle strategy and product-event messaging are the center of the email program.

Moosend vs Sequenzy

How Moosend compares with Sequenzy, which bills on emails sent rather than contact count.

Moosend
Sequenzy
Pricing meter
Contact-based subscription plus custom add-ons and pay-as-you-go credits
Unlimited contacts, with cost tied to email volume.
Effective unit price
Depends on contact tier, send allowance, add-ons, and feature gates.
$0.82 / 1k at the $49/mo for 60k emails tier.
Entry point
30-day free trial; Pro from $9/mo for 500 contacts; annual billing saves 20%
Free plan for low-volume SaaS sending, then paid email tiers.
Best fit
Value-focused email marketers that want automation, landing pages, forms, credits, and optional add-ons
SaaS onboarding, trial conversion, failed-payment, retention, and product-event email.
Operational work
Exact Pro price depends on contact count and billing period.
Lifecycle sequence strategy, product triggers, and billing-aware email are the default workflow.

How Sequenzy prices the same volume

Sequenzy price per 1k emails

$0.82 / 1k at $49/mo for 60k emails

Emails
Price
Per 1k
2.5k emails/mo
$0/mo
$0 / 1k
15k emails/mo
$19/mo
$1.27 / 1k
30k emails/mo
$29/mo
$0.97 / 1k
60k emails/mo
$49/mo
$0.82 / 1k
120k emails/mo
$99/mo
$0.82 / 1k
300k emails/mo
$199/mo
$0.66 / 1k
600k emails/mo
$399/mo
$0.67 / 1k
900k emails/mo
$599/mo
$0.67 / 1k
1.2M emails/mo
$799/mo
$0.67 / 1k
2M emails/mo
$1299/mo
$0.65 / 1k
3M emails/mo
$1999/mo
$0.67 / 1k
4M emails/mo
$2499/mo
$0.62 / 1k
5M emails/mo
$2999/mo
$0.60 / 1k

Verdict

Moosend is attractive for marketers who want a full email suite with a trial, contact-based Pro plan, optional add-ons, and credits. Sequenzy is better when the core job is SaaS lifecycle sequence strategy rather than generic email marketing.

FAQ

Sources checked · Jun 17, 2026

Written by , co-founder of Sequenzy, which appears in this comparison. How we compare tools