Mailjet pricing guide

Mailjet Pricing Explained

Mailjet prices around monthly email volume, with marketing and API sending features in the same plan ladder.

Updated Jun 16, 2026·1 checked source·Independent guide
Quick answer

Mailjet's pricing page shows a Free plan with 6,000 emails/month and 200 emails/day, Starter at $9/month for 8,000 emails/month, Essential at $17/month for 15,000 emails/month, and Premium at $27/month for 15,000 emails/month. Essential removes the Mailjet logo and adds segmentation, while Premium adds automations, landing pages, advanced statistics, priority support, and team/account management.

Mailjet at a glance

4 plans
Starts at
Free for 6,000 emails/month with a 200/day limit
Pricing model
Monthly email-volume pricing with plan-level feature gates
Free plan
Yes, 6,000 emails/month and 200 emails/day
Best for
Teams that need both marketing email and API/SMTP sending with volume-based pricing

Mailjet plans and pricing

The real plan difference is what work each tier makes easier, not just the public price.

Live pricing

Free

$0/mo

6,000 emails/month with 200 emails/day.

Testing API, SMTP, and basic email campaign needs.

  • 1,000 contacts
  • APIs, SMTP relay, and webhooks
  • Advanced email editor
  • Basic statistics
  • Form builder

Watch-outs

  • Daily sending limit
  • Mailjet branding and lighter support
Common step-up

Starter

$9/mo+

$9/month shown for 8,000 emails/month.

Small senders that want no daily limit.

  • 2,000 contacts
  • Brand Kit
  • Online support
  • 1 subaccount

Watch-outs

  • More limited personalization and optimization than Essential/Premium

Essential

$17/mo+

$17/month shown for 15,000 emails/month.

Marketers who need segmentation and unbranded email.

  • Unlimited contacts
  • Segmentation
  • AI assisted content creation
  • 500 validations and previews
  • Custom unsubscribe page

Watch-outs

  • Automations and landing pages require Premium

Premium

$27/mo+

$27/month shown for 15,000 emails/month.

Teams that need automation, collaboration, and priority support.

  • Advanced statistics
  • Automations
  • Landing pages
  • Team and account management
  • Priority support

Watch-outs

  • Dedicated IP availability begins at higher-volume plans

Mailjet's pricing page

Captured from mailjet.com. Pricing changes often, so confirm the current numbers on the live page.

Mailjet pricing page
https://www.mailjet.com/pricing/View live pricing

Buying shortcut

Which Mailjet plan should you choose?

Check live pricing

Start here

Free

Testing API, SMTP, and basic email campaign needs. It is the first tier to check when you only need the core Mailjet workflow. Watch for: Daily sending limit

Public price

$0/mo

6,000 emails/month with 200 emails/day.

Main upgrade

Starter

Small senders that want no daily limit. Inspect this tier when the lower tier starts blocking reporting, automation, collaboration, or support needs. Watch for: More limited personalization and optimization than Essential/Premium

Public price

$9/mo+

$9/month shown for 8,000 emails/month.

High-volume or advanced

Premium

Teams that need automation, collaboration, and priority support. Treat this as the serious-operations tier, especially if the first two plans leave key limits or add-ons unresolved. Watch for: Dedicated IP availability begins at higher-volume plans

Public price

$27/mo+

$27/month shown for 15,000 emails/month.

Cost scenarios

Pricing pages show the entry point. These scenarios show what the plan means in real buying situations.

Best fit

Developer testing SMTP and API

Mailjet: Free may be enough at low volume.. Sequenzy: Better if you need SaaS lifecycle workflows, not just sending infrastructure.. Mailjet is flexible for infrastructure plus campaigns.

Check fit

Marketer needing unbranded campaigns

Mailjet: Essential is the relevant threshold.. Sequenzy: Compare based on lifecycle automation depth.. Essential is where Mailjet becomes a more serious marketing option.

Check fit

Team needing automation and support

Mailjet: Premium is the practical plan.. Sequenzy: Better when automation should be SaaS-sequence-specific.. Premium adds marketing features, but not SaaS-specific strategy.

What to watch for

Free has a daily send limit.

Starter includes 2,000 contacts; Essential and Premium move to unlimited contacts.

Dedicated IPs appear only at higher-volume Premium/Custom levels.

Mailjet pricing is volume-first

Mailjet is easier to compare if you start with email volume rather than contact count. The free plan is useful for testing, Starter removes the daily limit, Essential unlocks more serious marketing features, and Premium is where automations and team features become meaningful.

This makes Mailjet a reasonable bridge between API email and campaign email. The question is whether that bridge includes enough lifecycle strategy for your business.

The most important cutoff is not Free versus paid. It is Essential versus Premium. Essential is where Mailjet becomes more credible for unbranded marketing campaigns and segmentation. Premium is where automations, landing pages, advanced statistics, collaboration, and priority support make it feel like a broader marketing system. If you only need API or SMTP delivery, those marketing upgrades may not matter. If you need lifecycle automation, Premium is the first plan to inspect closely.

For SaaS teams, Mailjet can cover delivery and general campaigns, but it will not automatically create product-led onboarding, trial conversion, expansion, or retention strategy. If you are comparing it with focused lifecycle tools, use the Mailjet alternatives guide and the Mailjet comparison to separate sending infrastructure from the lifecycle work around it.

Mailjet vs Sequenzy

Mailjet is a flexible sender and campaign platform. Sequenzy is more focused on SaaS lifecycle sequence generation and automation.

Choose Mailjet when you want API, SMTP, campaign email, and volume-based planning in one tool. Choose Sequenzy when the main job is turning product and billing events into useful SaaS email sequences.

Mailjet vs Sequenzy

How Mailjet compares with Sequenzy, which bills on emails sent rather than contact count.

Mailjet
Sequenzy
Pricing meter
Monthly email-volume pricing with plan-level feature gates
Unlimited contacts, with cost tied to email volume.
Effective unit price
Depends on contact tier, send allowance, add-ons, and feature gates.
$0.41 / 1k at the $49/mo for 120k emails tier.
Entry point
Free for 6,000 emails/month with a 200/day limit
Free plan for low-volume SaaS sending, then paid email tiers.
Best fit
Teams that need both marketing email and API/SMTP sending with volume-based pricing
SaaS onboarding, trial conversion, failed-payment, retention, and product-event email.
Operational work
Free has a daily send limit.
Lifecycle sequence strategy, product triggers, and billing-aware email are the default workflow.

How Sequenzy prices the same volume

Sequenzy price per 1k emails

$0.41 / 1k at $49/mo for 120k emails

Tier
Emails
Plan
Per 1k
Free
2.5k emails/mo
$0/mo
$0 / 1k
1,000 contact tier
15k emails/mo
$19/mo
$1.27 / 1k
5,000 contact tier
60k emails/mo
$29/mo
$0.48 / 1k
10,000 contact tier
120k emails/mo
$49/mo
$0.41 / 1k
25,000 contact tier
210k emails/mo
$99/mo
$0.47 / 1k
30,000 contact tier
300k emails/mo
$149/mo
$0.50 / 1k
50,000 contact tier
600k emails/mo
$299/mo
$0.50 / 1k
100,000 contact tier
900k emails/mo
$399/mo
$0.44 / 1k
150,000 contact tier
1.2M emails/mo
$499/mo
$0.42 / 1k

Verdict

Mailjet is useful when you want campaign email and API/SMTP sending in one volume-priced tool. Sequenzy is better when the goal is not just sending, but building SaaS lifecycle emails that move users through product adoption.

FAQ

Sources checked · Jun 16, 2026