Mailjet's pricing page
Captured from mailjet.com. Pricing changes often, so confirm the current numbers on the live page.
Buying shortcut
Which Mailjet plan should you choose?
Start here
Free
Testing API, SMTP, and basic email campaign needs. It is the first tier to check when you only need the core Mailjet workflow. Watch for: Daily sending limit
Public price
$0/mo
6,000 emails/month with 200 emails/day.
Main upgrade
Starter
Small senders that want no daily limit. Inspect this tier when the lower tier starts blocking reporting, automation, collaboration, or support needs. Watch for: More limited personalization and optimization than Essential/Premium
Public price
$9/mo+
$9/month shown for 8,000 emails/month.
High-volume or advanced
Premium
Teams that need automation, collaboration, and priority support. Treat this as the serious-operations tier, especially if the first two plans leave key limits or add-ons unresolved. Watch for: Dedicated IP available upon request on Premium 100k+ plans
Public price
$29/mo+
$29/month shown for 15,000 emails/month.
What Mailjet costs at your size
The cheapest plan that covers each size, from Mailjet's published pricing. Check the sources below for the date it was verified.
Cost scenarios
Pricing pages show the entry point. These scenarios show what the plan means in real buying situations.
Developer testing SMTP and API
Mailjet: Free may be enough at low volume.. Sequenzy: Better if you need SaaS lifecycle workflows, not just sending infrastructure.. Mailjet is flexible for infrastructure plus campaigns.
Marketer needing unbranded campaigns
Mailjet: Essential is the relevant threshold.. Sequenzy: Compare based on lifecycle automation depth.. Essential is where Mailjet becomes a more serious marketing option.
Team needing automation and support
Mailjet: Premium is the practical plan.. Sequenzy: Better when automation should be SaaS-sequence-specific.. Premium adds marketing features, but not SaaS-specific strategy.
What to watch for
Free has a daily send limit.
Starter includes 2,000 contacts; Essential and Premium move to unlimited contacts.
Dedicated IPs appear only at higher-volume Premium/Custom levels.
Costs beyond the headline price
- Sending above the plan limit triggers overage billing per additional 1,000 emails, for example $2.58 on 15k plans and lower per-thousand rates on larger tiers, and overages cannot be turned off.
- Annual billing is paid upfront for 12 months for a 10 percent discount, but each month still has a fixed email allowance and extra sends are billed monthly.
- Displayed prices exclude VAT and are subject to French VAT unless a valid intra-Community VAT number is provided.
- Unused email credits expire at the end of each billing cycle and do not roll over, and downgrades take effect at the end of the cycle.
- A dedicated IP is only available on Premium plans from 100,000 emails per month upon request, with larger validation and preview allowances on higher tiers.
Mailjet pricing is volume-first
Mailjet is easier to compare if you start with email volume rather than contact count. The free plan is useful for testing, Starter removes the daily limit, Essential unlocks more serious marketing features, and Premium is where automations and team features become meaningful.
This makes Mailjet a reasonable bridge between API email and campaign email. The question is whether that bridge includes enough lifecycle strategy for your business.
The most important cutoff is not Free versus paid. It is Essential versus Premium. Essential is where Mailjet becomes more credible for unbranded marketing campaigns and segmentation. Premium is where automations, landing pages, advanced statistics, collaboration, and priority support make it feel like a broader marketing system. If you only need API or SMTP delivery, those marketing upgrades may not matter. If you need lifecycle automation, Premium is the first plan to inspect closely.
For SaaS teams, Mailjet can cover delivery and general campaigns, but it will not automatically create product-led onboarding, trial conversion, expansion, or retention strategy. If you are comparing it with focused lifecycle tools, use the Mailjet alternatives guide and the Mailjet comparison to separate sending infrastructure from the lifecycle work around it.
Mailjet vs Sequenzy
Mailjet is a flexible sender and campaign platform. Sequenzy is more focused on SaaS lifecycle sequence generation and automation.
Choose Mailjet when you want API, SMTP, campaign email, and volume-based planning in one tool. Choose Sequenzy when the main job is turning product and billing events into useful SaaS email sequences.
Mailjet vs Sequenzy
How Mailjet compares with Sequenzy, which bills on emails sent rather than contact count.
How Sequenzy prices the same volume
Sequenzy price per 1k emails
$0.82 / 1k at $49/mo for 60k emails
Verdict
Mailjet is useful when you want campaign email and API/SMTP sending in one volume-priced tool. Sequenzy is better when the goal is not just sending, but building SaaS lifecycle emails that move users through product adoption.
FAQ
Sources checked · Oct 8, 2026