Email Marketing for Headless Commerce
Headless commerce means your email marketing integration is built, not installed. There is no app store, no one-click setup, no plugin to configure. Every connection between your store and your email tool goes through APIs and webhooks.
What makes headless commerce email different:
- Everything is API-driven. Your email tool needs a robust, well-documented API. REST or GraphQL, proper authentication, rate limiting, and clear error responses are not nice-to-haves. They are requirements.
- Custom events replace platform triggers. Traditional e-commerce platforms have built-in events like "cart abandoned" or "order placed." In headless, you define and send these events yourself. Your email tool needs to accept custom events and trigger automations from them.
- Transactional email is part of the stack. Order confirmations, shipping updates, and password resets need to be sent programmatically. Having transactional and marketing email in one platform reduces integration complexity.
The typical headless email stack:
For most headless stores, you want one tool that handles both transactional and marketing email through a single API. Sequenzy, Brevo, and SendGrid all do this. If you split the stack, pair a transactional service (Postmark, Resend) with a marketing platform (Klaviyo, ActiveCampaign).
Check your deliverability setup with our SPF checker and DMARC checker before going live. API-sent emails need the same authentication (SPF, DKIM, DMARC) as any other email.