When should you choose Sequenzy?
1. You Want One Platform for Everything
SendGrid separates transactional emails (Email API) and marketing emails (Marketing Campaigns) into different products with different pricing. Sequenzy combines both transactional and marketing emails in one dashboard with one price. If you're tired of juggling multiple email tools, Sequenzy is simpler.
2. You're a SaaS Founder, Not an Enterprise
SendGrid is built for massive scale—companies like Uber and Airbnb. If you're sending millions of emails/month, you need SendGrid. But if you're a SaaS founder sending thousands (not millions), you're paying for enterprise features you don't need. Read our guide on the best email tools for SaaS.
3. You Want Stripe Integration
Sequenzy connects directly to Stripe via our native integration—syncing customer data, subscription status, MRR, and churn signals. SendGrid is payment-agnostic, which means you'd need custom integration work.
4. You Want Modern Marketing Tools
SendGrid's marketing email editor is frequently criticized as dated and clunky. Sequenzy offers a modern drag-and-drop editor. If you're sending marketing campaigns (not just transactional), our tools are more user-friendly.
When should you stick with SendGrid?
1. You Need Enterprise Scale
SendGrid handles billions of emails. Their Pro plan supports 2.5 million emails/month, and enterprise plans go far beyond that. Our limit is 300,000/month. If you're sending at scale, SendGrid is the obvious choice.
2. You Need Dedicated IPs
SendGrid offers dedicated IP addresses for sender reputation control—critical for high-volume senders. We don't offer dedicated IPs. If deliverability at scale is your concern, SendGrid's infrastructure is battle-tested.
3. You Need Enterprise Features
SendGrid offers subuser management, advanced API key permissions, and enterprise security features. We don't have these. If you're part of a larger team with complex access requirements, SendGrid is better equipped.
4. You Need Proven Deliverability at Scale
SendGrid boasts 1.9-second average delivery time and is trusted by companies like Spotify, Uber, and Airbnb. They've been optimizing deliverability for years. Check our deliverability guide to understand how we approach it. We're newer and focused on smaller scale.
5. You Only Need Transactional Emails
If you only need transactional emails (no marketing), SendGrid's Email API starts at $19.95/month for 50,000 emails. That's comparable to our $49/mo for 120k emails, though SendGrid includes more volume on their entry tier. See our transactional email templates for what we offer.
Pricing at Every Scale
| Emails/Month | Sequenzy | SendGrid (API + Marketing) | Difference |
|---|---|---|---|
| 2,500 | Free | Free (100/day API + 2k contacts) | Both free |
| 15,000 | $19/mo | ~$35/mo (API $19.95 + Marketing $15) | Sequenzy $16/mo cheaper |
| 60,000 | $29/mo | ~$50-80/mo (combined) | Sequenzy $21-51/mo cheaper |
| 120,000 | $49/mo | ~$90-120/mo (combined) | Sequenzy $41-71/mo cheaper |
| 300,000 | $99/mo | ~$150-200/mo (combined) | Sequenzy $51-101/mo cheaper |
| 600,000 | $199/mo | ~$250-400/mo (combined) | Sequenzy $51-201/mo cheaper |
| 1,200,000 | $349/mo | ~$400-600/mo (combined) | Sequenzy $51-251/mo cheaper |
SendGrid's split pricing (separate API + Marketing products) makes direct comparison tricky. If you need both transactional and marketing, Sequenzy is consistently cheaper. If you only need transactional API, SendGrid's standalone API pricing can be competitive.
Who Should Use Each Platform
Choose Sequenzy if you are:
- A SaaS founder who needs unified transactional + marketing email
- Running a subscription business and want automated trial, churn, and upgrade emails
- Looking for AI-generated email sequences to save time on content creation
- Wanting Send Time Optimization to maximize email engagement
- Preferring simple, transparent pricing without separate product tiers
- A non-developer who wants modern visual tools
Choose SendGrid if you are:
- An enterprise sending millions of emails monthly
- Needing dedicated IPs for sender reputation control
- Wanting the Twilio ecosystem (SMS, voice, video alongside email)
- A large team needing subuser management and advanced permissions
- Needing 320+ integrations with third-party tools
- Prioritizing battle-tested infrastructure over features
Real Setup Time
| Task | Sequenzy | SendGrid |
|---|---|---|
| Account creation | 2 minutes | 5 minutes |
| Domain verification | 10-15 minutes | 10-15 minutes |
| First transactional email | 10 minutes | 10 minutes |
| First marketing campaign | 5 minutes (AI-generated) | 20-30 minutes |
| Stripe integration | 5 minutes (native) | N/A (not available) |
| Marketing + API setup | One platform | Two separate products |
| First automation | 10 minutes | 20-30 minutes |
| Dedicated IP warmup | N/A | 2-4 weeks |
Sequenzy is simpler to set up because everything is in one platform. SendGrid requires configuring separate products for transactional and marketing.
How to Migrate from SendGrid to Sequenzy
Step 1: Export Your Contacts
Export your marketing contact lists from SendGrid Marketing Campaigns as CSV. Include email addresses, names, custom fields, and segment data.
Step 2: Create Your Sequenzy Account
Sign up at Sequenzy and connect your Stripe account. This automatically syncs subscription data, MRR, and churn signals.
Step 3: Set Up Domain Authentication
Add DNS records for SPF, DKIM, and DMARC. Sequenzy provides the exact records. You can keep SendGrid's DNS records during the transition.
Step 4: Update Your API Integration
Replace SendGrid API calls with Sequenzy's REST API for transactional emails. Update endpoints, authentication, and payload format.
Step 5: Import Your Marketing Contacts
Upload your CSV export to Sequenzy. Map email addresses, names, tags, and custom attributes.
Step 6: Build Automation Sequences
Use AI sequence generation to create email workflows. Take advantage of SaaS-specific automations that weren't available in SendGrid's basic marketing automation.
Step 7: Run Both in Parallel
Run Sequenzy alongside SendGrid for 1-2 weeks. Compare delivery and inbox placement before fully switching.
Honest Limitations of Sequenzy
- Lower volume limits: 1.2M emails/month max vs SendGrid's 2.5M+. Not built for enterprise scale.
- No dedicated IPs: Shared IP reputation (except enterprise plans).
- Fewer integrations: Growing ecosystem vs SendGrid's 320+.
- Newer platform: SendGrid has years of enterprise track record.
- No enterprise features: No subuser management or advanced permissions.
- No Twilio ecosystem: No SMS, voice, or video integration.
Honest Limitations of SendGrid
- Complex pricing: Separate prices for Email API + Marketing Campaigns + add-ons.
- Dated marketing editor: The visual editor feels old compared to modern tools.
- Steep learning curve: Non-developers often struggle with the interface.
- Limited automation: Marketing automation is basic compared to AI-powered platforms.
- Support complaints: Customer support quality is a frequent criticism in reviews.
- Account suspensions: Some users report unexpected account suspensions.
- No AI content generation: No AI-generated email sequences.
- No Stripe integration: No native billing data sync for SaaS.