SequenzyvsSendGrid

SendGrid Alternative for SaaS Founders

SendGrid is the enterprise transactional email giant. Sequenzy is simpler and built for SaaS. Here's how to choose.

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AI Email Generation

Describe what you want, get a full email sequence in seconds.

Native Stripe Integration

Sync customers and payment events automatically.

Talk to the Founder

No support tiers. Chat directly with whoever built it.

Real Pricing Comparison

SendGrid has separate pricing for Email API (transactional) and Marketing Campaigns. Sequenzy combines both.

SendGrid
$19.95-89.95+/month

Email API: $19.95-89.95/mo. Marketing Campaigns: $15-60/mo extra.

  • Free tier100 emails/day (API) + 2k contacts (Marketing)
  • Transactional emails$19.95+/mo (separate)
  • Marketing emails$15-60/mo (separate)
  • Combined price (both)$35-150+/mo
  • Dedicated IPYes (Pro plan)
  • Email volume (high)Up to 2.5M+/month
Sequenzy
$49/month

10,000 subscribers. 300k emails/month. Both transactional + marketing included.

  • Free tier100 subscribers
  • Transactional emailsIncluded
  • Marketing emailsIncluded
  • Combined price (both)$49/mo
  • Dedicated IPNo
  • Email volume (high)300k/month

No credit card required

Full Feature Breakdown

Everything you need, nothing you don't.

Feature
Sequenzy
SendGrid
Where Sequenzy Wins
Unified Platform
Simplicity
Partial
Stripe Integration
Partial
SaaS-specific automations
Pricing transparency
Partial
Marketing email editor
Partial
Where SendGrid Wins
Email Volume
300k/mo
2.5M+/mo
Dedicated IPs
Deliverability Track Record
Good
1.9s average
Enterprise Features
Integrations
~20
320+
Analytics Depth
Free Tier
100 subscribers
100 emails/day
API Maturity
Good
Excellent
Comparable Features
REST API
Webhooks
Email Templates
GDPR Compliance

When should you choose Sequenzy?

1. You Want One Platform for Everything

SendGrid separates transactional emails (Email API) and marketing emails (Marketing Campaigns) into different products with different pricing. Sequenzy combines both in one dashboard with one price. If you're tired of juggling multiple email tools, Sequenzy is simpler.

2. You're a SaaS Founder, Not an Enterprise

SendGrid is built for massive scale—companies like Uber and Airbnb. If you're sending millions of emails/month, you need SendGrid. But if you're a SaaS founder sending thousands (not millions), you're paying for enterprise features you don't need.

3. You Want Stripe Integration

Sequenzy connects directly to Stripe—syncing customer data, subscription status, MRR, and churn signals. SendGrid is payment-agnostic, which means you'd need custom integration work.

4. You Want Modern Marketing Tools

SendGrid's marketing email editor is frequently criticized as dated and clunky. Sequenzy offers a modern drag-and-drop editor. If you're sending marketing campaigns (not just transactional), our tools are more user-friendly.


When should you stick with SendGrid?

1. You Need Enterprise Scale

SendGrid handles billions of emails. Their Pro plan supports 2.5 million emails/month, and enterprise plans go far beyond that. Our limit is 300,000/month. If you're sending at scale, SendGrid is the obvious choice.

2. You Need Dedicated IPs

SendGrid offers dedicated IP addresses for sender reputation control—critical for high-volume senders. We don't offer dedicated IPs. If deliverability at scale is your concern, SendGrid's infrastructure is battle-tested.

3. You Need Enterprise Features

SendGrid offers subuser management, advanced API key permissions, and enterprise security features. We don't have these. If you're part of a larger team with complex access requirements, SendGrid is better equipped.

4. You Need Proven Deliverability at Scale

SendGrid boasts 1.9-second average delivery time and is trusted by companies like Spotify, Uber, and Airbnb. They've been optimizing deliverability for years. We're newer and focused on smaller scale.

5. You Only Need Transactional Emails

If you only need transactional emails (no marketing), SendGrid's Email API starts at $19.95/month for 50,000 emails. That's cheaper than our $49/month if you don't need marketing features.


Honest Limitations of Sequenzy

  • Lower volume limits: 300k emails/month vs SendGrid's 2.5M+. Not built for enterprise scale.
  • No dedicated IPs: You share IP reputation with other Sequenzy users.
  • Fewer integrations: ~20 vs SendGrid's 320+.
  • No landing pages: We don't have a landing page builder.
  • Newer platform: SendGrid has years of enterprise track record.
  • No enterprise features: No subuser management or advanced permissions.

Honest Limitations of SendGrid

  • Complex pricing: Separate prices for Email API + Marketing Campaigns + add-ons. Easy to overspend.
  • Dated marketing editor: The visual editor feels old compared to modern tools.
  • Steep learning curve: Non-developers often struggle with the interface.
  • Limited automation: Marketing automation is basic compared to dedicated platforms.
  • Support complaints: Customer support quality is a frequent criticism in reviews.
  • Account suspensions: Some users report unexpected account suspensions.

Frequently Asked Questions

It depends on your needs. If you need both transactional AND marketing emails, Sequenzy is usually cheaper ($49/mo for both). If you only need transactional emails at high volume, SendGrid's Email API can be cheaper ($19.95/mo for 50k emails). If you need SendGrid's Marketing Campaigns too, you're paying for two separate products.

Yes, but it's a separate product called Marketing Campaigns with separate pricing ($15-60/mo). SendGrid's Email API is transactional-only. With Sequenzy, both are included in one price.

SendGrid has an excellent track record—1.9-second average delivery time and trusted by Uber, Airbnb, Spotify. They've been optimizing for years. We maintain good deliverability but SendGrid's enterprise history is longer.

Not natively. SendGrid is payment-agnostic—it doesn't have built-in subscription management. Sequenzy syncs directly with Stripe for MRR, subscription status, and churn signals.

It depends on scale. If you're sending millions of emails, SendGrid is proven. If you're a smaller SaaS (under 300k emails/month), Sequenzy is simpler and includes both transactional + marketing in one place.

Dedicated IPs are primarily valuable for very high-volume senders who need complete control over their sender reputation. We're focused on smaller SaaS founders where shared IP reputation (maintained by our strict sender policies) works well.

Yes. Chat with the founder and we'll help with migration. Your transactional email integration would need to point to our API instead of SendGrid's. Contact lists can be imported via CSV.

Sequenzy. SendGrid is powerful but has a reputation for being complex, especially for non-developers. Their marketing email editor is often criticized as dated. We prioritize simplicity and modern UX.

SendGrid has added some AI-powered deliverability features in 2025. Sequenzy has AI-powered email generation—describe what you want and get full email sequences. Different AI applications.

Yes, Twilio acquired SendGrid in 2019. This means SendGrid integrates well with other Twilio products (SMS, voice, etc.) but also means it's now part of a larger enterprise ecosystem.

Ready to make the switch?

Start your free trial today. Need help migrating? Chat with the founder directly—we'll handle everything for you.

Other Comparisons

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 20k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 125k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 300k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 875k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 2M emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 4.5M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Up to 100 subscribers in sequences
  • 2,000 emails/month
  • Email campaigns
  • Email sequences
  • Advanced analytics
  • Advanced segments
  • Stripe integration
  • API access
  • "Built by Sequenzy" branding

Paid Plan Features (1,000 - 100,000 subscribers)

  • Subscribers in sequences
  • Monthly email quota
  • Email campaigns
  • Email sequences
  • Advanced analytics
  • Advanced segments
  • Stripe integration (Segment by LTV & MRR)
  • API access
  • Priority support
  • No branding

Enterprise Plan Features (100,000+ subscribers)

  • Unlimited subscribers
  • Unlimited emails
  • Advanced analytics
  • Advanced segments
  • Stripe integration
  • Dedicated support
  • Custom integrations
  • SLA guarantee
  • No branding

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

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