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Email examplesBrandsVideoGenFeature announcement

VideoGen Model 1 feature announcement

VideoGen introduces Model 1, which creates multi-shot videos of up to ten minutes from a single prompt while maintaining consistency across scenes. The email invites readers to watch a launch video and notes that access is initially rolling out to select partners.

VideoGen

Day 17 after signup

Introducing VideoGen Model 1

One prompt. A finished, multi-shot video up to ten minutes long.

Why it works

  • Lead with the product name and a clear explanation of what it does so readers can grasp the announcement quickly.
  • Follow the capability description with one focused CTA for readers who want to see the product in action.
  • Use a brief rollout note to set expectations about availability without distracting from the main announcement.

How it is built

  1. Personal greeting
  2. Model introduction
  3. Capability overview
  4. Launch video CTA
  5. Rollout note
  6. Founder sign-off
Email copy

Hi [First name], Meet Model 1, VideoGen's own video model. From a single prompt, it makes a finished, multi-shot video up to ten minutes long, keeping the characters and story consistent from scene to scene. ▶ Watch the launch video Model 1 is rolling out to a small group of partners first. We'll share more soon. Cheers 🎉 Anton, Co-founder of VideoGen VideoGen.io - Video made easy for people who value their time. VideoGen 548 Market St, PMB 46882, San Francisco, CA 94104-5401 Unsubscribe - Unsubscribe Preferences

Brand
VideoGen
Industry
SaaS · AI video creation
Type
Product update
Email
Feature announcement
Sent
Day 17 after signup
Sent at
Tue, 12:00 PM UTC
From
VideoGen <videogen@videogen.io>
Sent with
SendGrid
PersonalizedSingle CTA
All feature announcement email examples

Breakdown

Main button
“▶ Watch the launch video”
Calls to action
1 button, 6 links
Length
84 words · Under a minute
Images
2
Layout
Single column · Balanced
Voice
Friendly
Language
English
Fonts
helvetica, arial
Dark mode
No custom styles

Colors

  • #155dfc
  • #ffffff
  • #2b7fff
  • #000000
  • #e7e7e7
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