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Email examplesBrandsUrban OutfittersSeasonal campaign

Urban Outfitters fall plaid campaign

The email spotlights plaid as a key fall print and encourages subscribers to shop the seasonal styles.

Urban Outfitters

Day 9 after signup

Check, please ✦

Your fall print forecast is in, and it’s very, very plaid

Why it works

  • A playful subject line and preview text make the seasonal theme clear while giving the campaign a distinctive voice.
  • Center the email on one trend, then connect it directly to shoppable products so the next step feels natural.

How it is built

  1. Brand navigation
  2. Fall print feature
  3. Plaid product selection
  4. Shopping prompt
  5. Policy footer
Email copy

Shop UO Help + Info Find a Store Contact Us UO Rewards UO Community You are subscribed as you@example.com Unsubscribe Privacy Policy Free Standard shipping for qualifying orders applies to orders shipped to the US only. Taxes and Gift Cards do not count towards the Free Shipping total. Please note, some oversized items may require an additional shipping charge. See our Shipping and Return Policies for more information. To qualify for receipt of a 20% off coupon towards your next purchase, you must submit at least five (5) reviews between the first and last date of a calendar quarter (6/1-8/31; 9/1-11/30; 12/1-2/28; 3/1-5/31). The review must be submitted on www.UrbanOutfitters.com (the “Website”), must include the statement disclosing your participation in the incentive program, and must be related to a product available for purchase on the Website. If you have successfully submitted at least five (5) qualifying reviews within that time period, you will receive one (1) 20% off coupon in the first month of the subsequent calendar quarter, via the email address provided at the time of review submission. Qualifying products for review include all items sold through the Website. All reviews must comply with and are subject to the Customer Ratings and Reviews Terms and Conditions, Review Guidelines, Privacy Policy, and Terms of Use. View in a browser UrbanOutfitters.com 4010 Rose Lane Augusta, GA 30907 © 2026 UrbanOutfitters.com. All Rights Reserved.

Brand
Urban Outfitters
Industry
Ecommerce · Fashion and apparel
Type
Promotional
Email
Seasonal campaign
Sent
Day 9 after signup
Sent at
Sun, 10:59 PM UTC
From
Urban Outfitters <urbanoutfitters@s.urbanoutfitters.com>
Product grid
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 35 links
Length
244 words · 1 min read
Images
24, incl. a GIF
Layout
Multi-column · Visual
Voice
Playful
Language
English
Fonts
Helvetica, Open Sans, Francois One
Dark mode
No custom styles

Colors

  • #0c509f
  • #f5f5f5
  • #e0b1aa
  • #ffd900
  • #5c5c5f
Yellow emailsPink emailsBlue emailsLight emails

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