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Email examplesBrandsUrban DecayOnboarding

Urban Decay product lineup email

Introduces new subscribers to Urban Decay’s iconic products with a curated lineup. It also points readers to the rewards program and brand resources.

Urban Decay

Day 1 after signup

Our Greatest Hits, All in One Place

Meet the UD icons that deserve a spot in your lineup.

Why it works

  • A curated selection of signature products gives new subscribers an easy starting point for exploring the brand.
  • Pairing product discovery with a short rewards-program prompt adds a next step without making the email feel like a hard sell.

How it is built

  1. Brand navigation
  2. Product lineup introduction
  3. Featured product grid
  4. Rewards program prompt
  5. Utility footer
Email copy

Can't see the pretty pictures? Click here What’s New Eyes Face Lips Join the Urban Decay rewards program for exclusive access and perks! Find a Store | Contact Us | Privacy Policy | Unsubscribe Promotions and product offerings featured in this email are only applicable within the U.S. If you’re located outside of the U.S., please visit the Urban Decay website within your country to sign up for emails customized to your region. Don’t see an Urban Decay site for your country? We are constantly expanding, so please check back soon. Copyright 2026 Urban Decay. All rights reserved. 888 N Douglas St, El Segundo, CA 90245

Brand
Urban Decay
Industry
Ecommerce · Beauty and cosmetics
Type
Lifecycle
Email
Onboarding
Sent
Day 1 after signup
Sent at
Wed, 4:15 PM UTC
From
Urban Decay <reply@store.urbandecay.com>
Product grid
All onboarding email examples

Breakdown

Calls to action
0 buttons, 25 links
Length
107 words · Under a minute
Images
7
Layout
Multi-column · Visual
Voice
Friendly
Language
English
Fonts
Arial, Proxima Nova Black
Dark mode
Custom dark styles

Colors

  • #ffffff
  • #707070
  • #000000
Light emails

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