ThredUp
Day 0 after signup
Inside: 50% off + free shipping on your first order
Save money. Help the planet. Look fab.
Why it works
- Lead with a concrete first-order offer so the welcome email gives new subscribers an immediate reason to explore.
- Follow the offer with a concise explanation of the marketplace’s range and values to add context before the shopping links.
- Keep legal restrictions grouped at the end so they are available without interrupting the main message.
How it is built
- Subscriber greeting
- First-order offer
- Marketplace introduction
- Shop and sell links
Email copy
HI THREDSETTER STAR STATUS SHOP SELL USE CODE FIRST50 All the thrill of thrift, made easier. Discover one-of-a-kind finds from the brands you love, all in one place. Top Brands, Made Sustainable From Gap to Gucci, shop thousands of brands at great prices while feeling good about your wallet and the world. Fashion, meet Forever NEW ARRIVALS WOMEN SALE SELL WITH US Download the App VISIT OUR BLOG For secondhand items, percentage discount comparisons and strikethrough prices are based on the estimated original retail price of a comparable item. See terms. *Apply code FIRST50 at checkout for a percentage (50%) off select styles with free shipping. Not valid on items priced over $150.00. Valid on first order only. Not valid on Rescues. *Promotional discount is based on the sales selection you shop from. Cannot be applied to taxes. Offer cannot be combined with other offers or discounts. Not valid for cash or cash equivalent and is not good towards any previous purchase. Offer is subject to change without notice. Merchandise subject to availability. Point multipliers and free shipping not applicable outside the U.S. Discount valid in the U.S. and Canada only. Other restrictions may apply. You are subscribed to this email as you@example.com. Click here to unsubscribe. ThredUp Inc. • 969 Broadway Suite 200 • Oakland, California 94607