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Email examplesBrandsThe InformationSale / discount

The Information subscription discount offer

Promotes an annual subscription with a first-year discount, using its list of influential tech figures and related reporting as teasers for the full coverage.

The Information

Day 18 after signup

Patrick Collison, Marc Andreessen and Peter Thiel: inside our 50 Most Influential list

The finance and money names on our 50 Most Influential People in Tech, and a few you won't expect

Why it works

  • Lead with a timely editorial idea to give the subscription pitch a clear context.
  • Use several specific reporting teasers to demonstrate the range and depth of the paid coverage.
  • Repeat the offer near the end, after establishing what readers will unlock.

How it is built

  1. Editorial opening
  2. List introduction
  3. Reporting teasers
  4. Subscription offer
  5. Additional product promotion
  6. Footer and preferences
Email copy

Hello, Every startup that gets funded, every payment that clears and every new market that takes off depends on a small group of people. The Information just named them. Our new 50 Most Influential People in Tech list names the people we think will shape the industry over the next decade. In finance and investing, that includes Stripe’s Patrick Collison, Andreessen Horowitz’s Marc Andreessen and Hyperliquid’s Jeff Yan, along with a few names you might not expect. We didn’t take applications or listen to PR pitches. The list draws on what The Information does best: the hundreds of conversations our reporters have with sources every week. That same reporting shows you what these leaders are doing before they announce it. Subscribe for $399 $299 and save 25% on your first year to unlock the full list. Patrick Collison’s AI customers start to look elsewhere Stripe has ridden the AI boom, but Anthropic is now weighing how much of its own financial plumbing to build, a shift that could chip away at one of Stripe’s marquee AI relationships. Marc Andreessen and Ben Horowitz cash in on AI Two big exits just turned Andreessen Horowitz’s early AI bets into a windfall, and the team behind them already knows where it’s hunting next. A Peter Thiel-backed bank learns a crypto lesson Erebor, the bank backed by Thiel’s Founders Fund, made crypto customers a generous offer, until savvy trading firms found a way to profit from it. Prediction markets face a new kind of scrutiny Shayne Coplan’s Polymarket and Tarek Mansour’s Kalshi have turned betting into a serious market, but regulators are now looking at what happens behind the scenes. Jeff Yan’s Hyperliquid eyes America One of crypto’s most profitable trading platforms is still off-limits to U.S. users. Yan’s team is working regulators to change that, which could put Hyperliquid up against Brian Armstrong’s Coinbase. The people on this list rarely announce their next move. To know where they’re headed, you have to be in the conversations before the press release. That’s where The Information’s reporters are, every week. Subscribe for $399 $299 and save 25% on your first year to see who else made the 50 Most Influential People in Tech, and to get the reporting behind every name. Subscribe now New From The Information Pro AI Index AI Inflection Index Flagging emergent terms and investable themes. 77 core AI trends tracked across 10,000 articles, newsletters, and briefings. Gain access to AI Index, 60+ org charts, proprietary databases, exclusive newsletters, subscriber-only events, and more by subscribing to The Information Pro. Follow us Read anywhere Explore Our Newsletters Subscribe to The Information Sent to you@example.com | Manage your preferences or unsubscribe | Help The Information · 251 Rhode Island Street, Suite 107, San Francisco, CA 94103

Brand
The Information
Industry
Other · Business and technology journalism
Type
Promotional
Email
Sale / discount
Sent
Day 18 after signup
Sent at
Tue, 9:11 PM UTC
From
The Information <hello@theinformation.com>
Sent with
Customer.io
All sale / discount email examples

Breakdown

Main button
“Subscribe now”
Calls to action
1 button, 28 links
Length
463 words · 2 min read
Images
5, incl. a GIF
Layout
Multi-column · Balanced
Voice
Informative
Language
English
Fonts
Suisse Int\l Mono, Suisse Int\l Regular, Suisse Works
Dark mode
No custom styles

Colors

  • #f32a52
  • #ffffff
  • #000000
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