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Email examplesBrandsThe InformationNewsletter

The Information Editor’s Pick newsletter

Jessica Lessin introduces a reported story about an influential, low-profile investor and explains why it caught her attention. The email includes a story link, a sponsored report, and links to other Information resources.

The Information

Day 14 after signup

Editor’s Pick: Shroud of Secrecy Cloaks Star Investor Behind Cognition, Ramp

Why it works

  • Open with a concise editorial angle that makes the featured story feel timely and worth attention.
  • Give readers a few specific reasons the story matters before inviting them to read the full report.

How it is built

  1. Personal greeting
  2. Story introduction
  3. Why it matters
  4. Read story prompt
  5. Founder sign-off
  6. Sponsored report promotion
  7. Publication footer
Email copy

Greetings, One of Silicon Valley’s most influential investors is also one of its least visible, and the people around him seem intent on keeping it that way. This week, we reported on Zach Frankel’s low-profile network. He has quietly shaped some of tech’s buzziest startups, and the founders closest to him say he is far more than an investor. We spoke with 20 people who know him. Why it caught my eye: Frankel has played an early role in several of tech’s most talked-about startups, yet few outside the industry’s inner circles know his name. People in his orbit go to surprising lengths to keep his profile low. His connections trace back to an unexpected talent pipeline that keeps feeding the companies he backs. What stands out is how much influence one investor can wield from the shadows, and what it means when his bets start to overlap. Read the full story to see how he built it. Best, Jessica Lessin Founder & Editor-in-Chief Shroud of Secrecy Cloaks Star Investor Behind Cognition, Ramp Last month, Zach Dell, son of billionaire Michael Dell and cofounder of Base Power, a billion-dollar battery startup, was gabbing with podcaster David Senra when Senra asked him which of his investors have been the most helpful to him. Dell’s three-year-old company has many prominent backers, including Andreessen Horowitz, Thrive Capital and angel investor Elad Gil. Dell didn’t name any of them. A message from McDermott Will & Schulte Four solutions to private capital’s liquidity challenges Liquidity is reshaping private capital. Explore how evergreen funds, continuation funds, and bespoke vehicles help sponsors attract investors, unlock liquidity, and gain a competitive edge in an increasingly selective fundraising market. Download the full report. Follow us Download our app Explore Our Newsletters Subscribe to The Information Sent to you@example.com | Manage your preferences or unsubscribe | Help The Information · 251 Rhode Island Street, Suite 107, San Francisco, CA 94103

Brand
The Information
Industry
Other · Business and technology journalism
Type
Newsletter
Email
Newsletter
Sent
Day 14 after signup
Sent at
Fri, 11:11 PM UTC
From
The Information <hello@theinformation.com>
Sent with
Customer.io
Plain textFounder voice
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Breakdown

Calls to action
0 buttons, 23 links
Length
317 words · 1 min read
Images
5, incl. a GIF
Layout
Multi-column · Balanced
Voice
Personal note
Language
English
Fonts
Suisse Int\l Mono, Suisse Works, Suisse Neue
Dark mode
No custom styles

Colors

  • #f32a52
  • #ffffff
  • #000000
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