In the order they arrived, from the first email after signup.
How often, when and how Sky Sports emails its subscribers, measured from every email we received.
Every email Sky Sports sent in its first month, grouped by the day it arrived.
Every subject line and preview text, in the order they arrived.
We captured 2 emails from Sky Sports after signing up: security alert and account verification emails.
All of its emails arrived on the day we signed up, its designs lean black & white and 50% of its emails use personalized.
Its subject lines run about 30 characters, and 50% are questions.
