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Email examplesBrandsSeed Savers ExchangeWelcome

Seed Savers Exchange welcome email

Welcomes new subscribers into its gardening community and previews the stories, tips, events, and seed varieties they can expect. It also offers a one-time discount on eligible purchases.

Seed Savers Exchange

Day 0 after signup

Welcome to Seed Savers Exchange!

Here's 10% off your next order, on us!

Why it works

  • Open with a warm welcome and explain the community's purpose to give new subscribers a reason to feel included.
  • Preview the kinds of content subscribers will receive before introducing the discount, so the email offers value beyond the purchase incentive.
  • Place redemption limits alongside the offer so recipients can quickly understand how to use it.

How it is built

  1. Welcome greeting
  2. Community mission
  3. Subscriber content preview
  4. Explore call to action
  5. Discount offer
  6. Code eligibility details
  7. Preference footer
Email copy

View this email in your browser Hello from Seed Savers Exchange Welcome aboard, [First name]! We're thrilled to have you join our passionate community of garden enthusiasts. By signing up as an email subscriber with Seed Savers Exchange, you're part of a movement dedicated to preserving heirloom seeds and promoting biodiversity. We look forward to sharing Inspiring stories Helpful gardening and seed-saving tips Upcoming events and workshops New and featured varieties The latest news from our headquarters at Heritage Farm in Decorah, Iowa Explore Now! Here’s 10% Off Your Next Order! Use discount code SSE-Welcome at checkout. This is a one-time use code eligible for seed packets, books, tools, and apparel. Items that are not eligible include gift cards (mailed and digital), bulk seeds, and memberships. Use Code SSE-Welcome at Checkout! Seed Savers Exchange Seed Savers Exchange 3094 N Winn Rd Decorah, IA 52101-7776 USA Want to change how you receive these emails? You can update your preferences or unsubscribe

Brand
Seed Savers Exchange
Industry
Ecommerce · Heirloom seeds and gardening
Type
Lifecycle
Email
Welcome
Sent
Day 0 after signup
Sent at
Mon, 8:19 PM UTC
From
Seed Savers Exchange <marketing@seedsavers.org>
Sent with
Mailchimp
Discount codePersonalized
All welcome email examples

Breakdown

Main button
“Explore Now!”
Calls to action
2 buttons, 13 links
Length
160 words · Under a minute
Images
2
Layout
Single column · Balanced
Voice
Friendly
Language
English
Fonts
Lato
Dark mode
No custom styles

Colors

  • #62a60a
  • #ffffff
  • #000000
  • #2c4712
Green emailsLight emails

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